INNOVATION often starts in the classroom, but for Cup.A.Cino, it has officially reached the menu.
The student-founded brand cafe from University of Wollongong Malaysia (UOW Malaysia) has achieved a notable milestone through a strategic collaboration with plant-based nutrition leader, Zanadu.
This partnership introduces the “Duckweed Series,” a first-of-its-kind protein-infused beverage line that is setting a new standard for functional nutrition in Malaysia’s cafe scene.
The Duckweed Series leverages Zanadu’s breakthrough protein powder derived from duckweed which is a nutrient-dense and highly sustainable plant source.
This functional beverage line blends traditional cafe favourites with high-performance nutrition. The flagship offerings include:
> Mocha Duckweed
> Strawberry Duckweed Matcha
> Raspberry Chocolate Duckweed
Built on the concept of "every drink, every sip, protein in everything", the series offers a convenient, plant-powered energy boost.
Early feedback from the campus community has been overwhelmingly positive, with many students adopting the drinks as a practical, focus-enhancing meal replacement.
The journey of Cup.A.Cino from a classroom concept to a market-ready brand was fuelled by the Entrepreneurial Acceleration Programme (EAP) at the UOW Malaysia School of Business.
Student founders Shireesha Mahendran and Amaresh Malakar Choudhury developed the brand under the mentorship of Glenmarie campus School of Business head Prof Dr Sotheeswari and business mentor Lim Chun Jye.
The EAP provided the essential framework for:
> Strategic business modelling: Refining the brand's market position.
> Industry networking: Facilitating the pivotal introduction to Zanadu.
> Real-world execution: Bridging the gap between academic theory and commercial application.
As a student-led venture, Cup.A.Cino exemplifies the spirit of innovation at UOW Malaysia.
This collaboration not only highlights a shift toward sustainable, functional nutrition in the food and beverage industry but also showcases the efficacy of university-led incubation programmes in launching viable businesses.
With the Duckweed Series now available, Cup.A.Cino continues to redefine the student cafe experience, proving that the next generation of entrepreneurs is ready to lead the way in sustainability and health-conscious innovation.
Visit UOW Malaysia campuses in Glenmarie and Batu Kawan to learn more about its programmes or contact via WhatsApp at 012-236 3602.
