From left: Omar, Lee and Yip at the launch of its all-new Premier Centre at its Petaling Jaya branch in Selangor. — ART CHEN/The Star
HSBC Malaysia has unveiled its new Premier Centre in Petaling Jaya, marking a further expansion of the bank’s affluent banking and wealth management footprint in the country.
Designed to elevate the affluent banking experience, the centre offers personalised wealth and banking solutions tailored to wealth accumulation, protection and legacy planning for HSBC Premier customers.
Located on the ground floor of HSBC’s Petaling Jaya branch, the Premier Centre features private consultation rooms and a family room, prioritising comfort, privacy and personalised service.
The opening was officiated by Petaling Jaya MP Lee Chean Chung and witnessed by HSBC Bank chief executive officer Datuk Omar Siddiq and HSBC Bank Malaysia International Wealth and Premier Banking country head Linda Yip.
With the launch of the centre, HSBC aims to bring the best of its Premier offerings to customers through four pillars — Wealth, Health, Travel and International.
Commenting on the significance of the centre Yip said: “Today, we aim to redefine the affluent banking experience for our Premier customers with the launch of our Petaling Jaya Premier centre, by providing a private and exclusive environment for them to consult with HSBC's experienced Relationship Managers, as well as access to personalised wealth and banking solutions to grow, manage and protect their wealth.”
Petaling Jaya is a natural fit for the Premier Centre, she added, citing HSBC’s presence in the area for over half a century.
“Many of our Premier customers have been with us for many years, with relationships transcending across three generations, and via our Premier Centre we intend to further elevate our legacy planning proposition for our customers via products and plans that will help them protect their hard-earned wealth and secure a financial future for their loved ones.
“At the crux of it all, what we aim to do is to be a trusted partner to our customers for their important life decisions, putting their needs at the heart of everything we do,” she said.
The purpose-built centre comes replete with private consultation rooms and a family room, designed to prioritise comfort, privacy and tailored service.
Yip added that HSBC is optimistic that this Petaling Jaya Premier Centre will propel the city and the Selangor state's growing wealth narrative.
In his speech, Lee noted Selangor’s wealth and prosperity growth remains closely tied to its role as a key contributor to the national economy, recording GDP growth of 6.3% in 2024.
“This positive trajectory has trickled down to residents of Selangor including those in Petaling Jaya, which has consistently been the leading growth centre for the state,” he said.
Lee welcomed HSBC’s continued investment in the city, saying it is a testament to Petaling Jaya's economic progress and the growing wealth trajectory of its residents.
Through HSBC’s Wealth and International capabilities, Premier customers can access a wide range of investment solutions including unit trusts, bonds and sukuk, structured products and insurance or takaful protection plans, alongside holistic legacy solutions and worldwide Premier recognition for themselves and their families.
Under the Health pillar, Premier customers enjoy exclusive discounts on preventive healthcare, recovery and wellness services, while the Travel pillar offers enhanced benefits on Premier cards such as accelerated rewards points and miles accumulation.
HSBC has maintained a presence in Petaling Jaya for more than 50 years, with customer relationships in the area spanning three generations.
HSBC has also rolled out new-year offers for Premier customers. New-to-Bank HSBC Premier customers can enjoy up to 4.38% per annum on Time/Term Deposit/-i for six months.
New and existing customers can enjoy higher returns of up to 10.88% per annum, on Time/Term Deposit/-i bundled with investment or insurance, for a period of three months.
All HSBC Premier customers also stand to receive up to two Apple devices (on a first-come-first-served basis) when they choose to invest and insure. Terms and conditions apply.
In conjunction with the upcoming Chinese New Year festivities, HSBC is also offering Premier customers a Prosperity Rice pack featuring fully imported premium Basmati rice.
The rice pack is available on a first-come, first-served basis to customers who visit any HSBC branch or conduct a portfolio review with their relationship managers.
