Asus reinforces its commitment to building durable hardware with the ExpertBook PM3 laptop series and ExpertCenter P500SV.
IN a market where corporate IT budgets are scrutinised line by line, technology that outlasts a typical upgrade cycle has become a strategic asset.
With the unveiling of the Asus ExpertBook PM3 laptop series and Asus ExpertCenter P500SV desktop in the Malaysian market, Asus is positioning durability as a business advantage – offering devices engineered for extended service life, lower maintenance risk and reduced total cost of ownership for professionals, enterprises and government agencies.
Instead of highlighting cosmetic features, Asus used the launch event to demonstrate that commitment. Live demonstrations showcased its internal “Superior Durability Test” regiment of 157 rigorous checks replicating years of professional use.
Attendees watched panels withstand intense pressure as ports endured repeated stress and keyboards resisted liquid spills, underscoring the devices’ ability to meet today’s productivity demands while preparing for tomorrow’s workplace challenges.
The US military-grade MIL-STD-810H certification means that a product has passed rigorous testing in various environmental conditions.
A proven track record of durability
The emphasis on durability is not a sudden shift. Asus has built a reputation for rugged commercial-grade hardware with its Asus ExpertBook B and P Series laptops and Asus ExpertCenter desktops.
Both laptop series blend portability with strength, using lightweight magnesium–aluminium alloys and meeting US military-grade MIL-STD-810H standards.
This proven durability delivers more than engineering credentials – it reduces field failures and extends upgrade cycles, advantages that clients rely on to ensure mobile teams can work without interruption and help organisations manage IT costs more reliably.
The same philosophy extends to the Asus ExpertCenter desktops. Designed for 24/7 operation, they pair solid capacitors and advanced thermal architecture with a tool-free chassis for quick servicing.
Backed by continuous power-on, temperature and vibration testing, these desktops help companies minimise emergency repairs, enabling them to focus on strategic projects and reducing hidden costs from downtime and maintenance.
Next-generation devices for modern workplaces
This foundation sets the stage for Asus’s newest releases, the Asus ExpertBook PM3 Series and the Asus ExpertCenter P500SV.
The Asus ExpertBook PM3 introduces a new generation of AI-powered laptops built for productivity on the go, combining lightweight portability with enterprise-grade durability so professionals can work confidently in the office, on the move, or in hybrid settings.
For desktop users, the Asus ExpertCenter P500SV delivers reliability in a compact 8.6-litre modular chassis.
It is the first Asus business desktop to pair on-device artificial intelligence (AI) with US military-grade MIL-STD-810H certification – enduring vibration, impact, humidity and extreme temperatures.
An expansive 3,402 sq cm cooling area keeps CPU temperatures stable during long workloads, preventing throttling and ensuring consistent performance.
Quiet operation, robust security features and easy serviceability make it a strong fit for organisations that frequently relocate or deploy systems to remote branches.
The new Asus ExpertBook PM3 laptop comes in two stylish colours, Misty and Grey.
Durability as a growth strategy
Asus views durability as more than a design choice. It is a growth strategy for clients and for the company itself.
For these organisations, IT hardware is a long-term investment. By building laptops and desktops that outlast the typical three-year upgrade, Asus helps stretch every dollar of technology budgets.
Longer life cycles mean fewer emergency replacements, less electronic waste (e-waste), and a more stable cost structure, freeing resources for cloud migration, digital services and workforce upskilling instead of routine hardware replacements.
This long-term approach also drives Asus’s own growth. Devices that combine lasting durability with AI-driven performance and enterprise-grade security position Asus as a trusted partner for companies that need technology to endure well beyond the next upgrade cycle.
Each deployment fosters ongoing relationships through service contracts, repeat purchases and a technology roadmap that evolves with the client.
Rather than a single transaction, Asus aims to be a long-term collaborator in how businesses and institutions build the workplaces of the future.
“At Asus, we see durability and innovation as inseparable.
“Our mission is to build technology that delivers lasting value for professionals, enterprises and government agencies across the region.
“By combining robust engineering with AI-driven performance and enterprise-grade security, we aim to extend the life of their investments and unlock resources for future growth.
“This philosophy guides everything we do, from product design to long-term service partnerships, ensuring that Asus remains a trusted technology partner as workplaces continue to evolve,” said Asus corporate vice president and the System Business Group Apac commercial general manager Rex Lee.
The Asus ExpertBook PM3 Series and ExpertCenter P500SV are now available in Malaysia, starting from RM5,199 and RM3,449 respectively.
Enjoy exclusive rewards from Sept 25 until Oct 24 when you purchase any selected Asus Expert Series Product, such as redeeming TnG rewards up to RM2,000.
Contact your nearest Asus representative for more information.
