PPR Seri Semarak and PPR Kerinchi residents enjoyed a day of mouth-watering food tasting and activities, organised to to promote wholesome sahur meals during Ramadan.
AJINOMOTO (Malaysia) Bhd (AMB), one of the first Japanese companies in Malaysia and part of the global Ajinomoto Group, has introduced a simple and delicious way to prepare nutritious pre-dawn meals during Ramadan with its Seri-Aji products.
Founded over 100 years ago with the release of Umami Seasoning AJI-NO-MOTO, AMB continues to innovate and contribute to the community, bringing happiness through tastes that unite and inspiring food creativity in everyday life.
Understanding the importance of sahur for sustained energy during Ramadan, AMB has introduced a simple and delicious way to prepare nutritious pre-dawn meals with its Seri-Aji products.
As part of this effort, AMB recently organised the Sama-Sama BerSeri-Aji PPR event which received an enthusiastic response from residents of PPR Seri Semarak and PPR Kerinchi.
The initiative aimed to encourage a wholesome start to the fasting day while fostering a sense of community through exciting activities and meaningful engagement.
Over 300 residents participated in the Sama-Sama BerSeri-Aji PPR event, engaging in a variety of activities, enjoying exclusive gift bags, food tasting sessions, a live cooking demonstration by chef Nur Farihin, fun cooking activities and a lucky draw.
Children were also entertained with interactive games and sand art.
In addition to the event, AMB distributed 15,000 gift sets to 10 other PPR communities to celebrate the festive season together.
For every entry in the Bersahur Bersama Seri-Aji buy-to-win contest, Seri-Aji contributes RM1 to Tabung Amal, supporting those in need while encouraging hassle-free sahur meals.
Buy, win and give back
At the same time, AMB also announced the launch of the Bersahur Bersama Seri-Aji: Sahur Seribu Kebaikan buy-and-win contest, featuring a total prize pool of RM20,000.
Through this initiative, Seri-Aji will donate RM1 to Tabung Amal for every contest entry, supporting those in need while encouraging Malaysians to enjoy a wholesome and hassle-free sahur.
Seri-Aji partners with key opinion leaders to share effortless and flavourful recipe ideas, making sahur preparation simple and enjoyable.
Sharing recipes and good times
The campaign also involves collaborations with key opinion leaders (KOLs) to share easy recipe ideas, with every video share contributing to the cause.
Additionally, there will be on-ground activities at PPR locations to engage with the communities, MT roadshows and TT roadshows to further amplify the message.
For those looking to be part of this meaningful campaign, the buy-and-win contest offers an added incentive.
Participants stand a chance to win exciting rewards. Each of the three grand prize winners will receive a 5g gold bar.
There will also be 16 weekly winners of RM50 in Touch ‘n Go eWallet credits for the 10 weeks of the campaign.
To participate, customers simply need to purchase Seri-Aji products worth RM8 or more in a single receipt and submit their receipt photos via WhatsApp at 01-636 30118 or through the online form at https://smartcooking.com.my/en/.
Buy, snap and upload: Stand a chance to win exciting prizes, including gold bars and Touch ‘n Go eWallet credits, in the Bersahur Bersama Seri-Aji contest.
Today, AMB offers a range of retail brands, including AJI-NO-MOTO, SERI-AJI, AJI SHIO, TUMIX, aminoVITAL, PAL SWEET, and AJINOMOTO Gyoza, while its industrial products, such as TENCHO, cater to both local and export markets.
AMB continues to innovate and contribute to the community guided by its vision of ‘bringing happiness through tastes that unite, inspiring food creativity in your life”.
For more info, visit: https://www.ajinomoto.com.my/
