Cuckoo International chief marketing officer Queenie Goh (sixth from left) accepted the silver award for Home Improvement Products and Stores at the Putra Brand Awards 2024, which was held at The Majestic Hotel in Kuala Lumpur on Jan 17.
CUCKOO International (MAL) Bhd, a leading healthy home creator, recently earned national recognition by clinching two accolades at the Putra Aria Brand Awards (PABA) and Putra Brand Awards (PBA) 2024, which were held at The Majestic Hotel in Kuala Lumpur on Jan 16 and 17.
The company was awarded silver for Home Improvement Products and Stores at PBA 2024 and gold for Personal, Household and Outdoor Appliances at PABA 2024.
These achievements highlight its commitment to inspiring Malaysians to become Healthy Home Creators, taking charge of their and their families’ well-being by creating spaces to promote healthier and happier lifestyles.
“As we begin our 11th year, this marks a strong start to 2025,” said Cuckoo International’s executive director and chief executive officer Hoe Kian Choon.
“Continuing to receive these prestigious awards, year after year, is a testament to the trust Malaysians have placed in us. We remain committed to innovation, delivering the best solutions to our customers and inspiring everyone to become Healthy Home Creators.
“We are deeply grateful to all our customers for their continued support, which has fuelled our drive for excellence in delivering Beyond Standards products and services. With even more exciting advancements on the horizon, we look forward to the year ahead and the opportunities it will bring.”
Since its inception in 2014, Cuckoo International has been dedicated to transforming the lives of Malaysians by providing innovative, high-quality home solutions.
Cuckoo International senior marketing manager Serene Choot (sixth from left) and her team took home the gold award for Personal, Household and Outdoor Appliances at the Putra Aria Brand Awards 2024 on Jan 16.
As a pioneer in the healthy home industry, the company has consistently pushed the boundaries of innovation, introducing two new product categories last year – the Cuckoo Knight Washer and Dryer and the Cuckoo B-FIT Treadmill.
These additions have expanded its product range to ten categories, offering comprehensive healthy home solutions for Malaysians.
“Our vision remains to empower Malaysians to take control and be their own Healthy Home Creators for themselves and their families,” said Cuckoo International chief marketing officer Queenie Goh.
“Beyond offering a product or service, we are focused on building meaningful connections with our customers through exceptional customer experiences, such as exciting contests with life-changing prizes, nationwide roadshows that connect us with communities, grand celebrations that bring customers closer to their favourite celebrities, and more.
“By listening closely to their needs and staying ahead of industry trends, we aim to continue setting new standards and creating positive, lasting impacts on Malaysian homes.”
The company also launched several impactful campaigns to strengthen its connection with Malaysians such as the Cuckoo x Riuh #SAMASAMA Raya Bazaar, CUCKOOTOPIA Music Fest and the strategic appointment of brand ambassadors.
The recent addition of Kim Soo Hyun – touted as the king of K-drama – to the lineup of ambassadors further solidifies the commitment to engaging with the community and inspiring Malaysians to be #SAMASAMAHealthier.
The people’s choice
Organised by the Association of Accredited Advertising Agents Malaysia (4As), PBA and PABA are prestigious accolades that celebrate Malaysia’s most trusted and loved brands.
These awards are unique as they are determined entirely by consumer votes, with this year’s survey receiving an impressive pool of over 50,000 responses.
Recognised as the “People’s Choice Awards”, they represent the highest benchmark of brand excellence in the country.
This year, Cuckoo International earned its fourth award at PBA and its second at PABA, solidifying its reputation as a top choice among Malaysian consumers.
