The Sultan of Pahang (fourth from left) and the Crown Prince of Pahang (third from left) together with Lim (centre) and other dignitaries kicking off the LBS’ Chinese New Year luncheon with a presentation of the auspicious plate.
LBS Bina Group Bhd, a leading property developer guided by people-first values, hosted a vibrant Chinese New Year luncheon at the Shangri-La Hotel, Kuala Lumpur, with the esteemed presence of The Sultan of Pahang, Al-Sultan Abdullah Ri’ayatuddin Al-Mustafa Billah Shah and the Crown Prince of Pahang, Tengku Hassanal Ibrahim Alam Shah.
The event – Majlis Santapan Tengahari 2025, is a symbol of LBS’ long-standing tradition of fostering unity and gratitude, was attended by other dignitaries including Dewan Rakyat Speaker Tan Sri Johari Abdul, Agriculture and Food Industry Minister Datuk Seri Mohamad Sabu, Digital Minister Gobind Singh Deo, Melaka Chief Minister Datuk Seri Ab Rauf Yusoh, Deputy Plantation and Commodities Minister Datuk Chan Foong Hin, and Deputy Communications Minister Teo Nie Ching.
Among other attendees were the key stakeholders, including shareholders, business partners, and media associates.
In his welcoming speech, LBS group executive chairman Tan Sri Ir Dr Lim Hock San highlighted the long-standing and strong relationship between LBS and the Sultan of Pahang, which has been nurtured since the era of the late Sultan’s father.
Lim also extended his heartfelt thanks to the entire LBS family, acknowledging their continued support and commitment to the organisation’s success.
“Your contributions remain crucial in our shared triumphs, and together, we will continue to deliver innovative housing solutions while staying true to our core values,” he said.
In addition to celebrating the season’s festivities, LBS proudly unveiled its ambitious 8 x 8 Strategy, a commitment to launch a pipeline of projects with a total gross development value of approximately RM8bil, aimed at positioning the company as one of the leading players in the housing industry.
This ambitious goal is enhanced by eight focus areas:
> Residential
> Industrial and commercial
> Landbank optimisation
> Pursuit of excellence
> Employee empowerment
> Customer experience
> Sustainability advancement
> Community wellbeing
The 8 x 8 strategy focuses on enhancing operational efficiency, expanding market reach, and adopting advanced technologies in construction to better meet the diverse housing needs of the nation.
With a forward-looking approach, this strategy will further strengthen LBS’ standing as a market leader and provide a solid foundation for sustainable growth in the coming years.
“Today, as we gather to celebrate this festive occasion, we also look ahead with great anticipation.
“The 8 x 8 strategy is our roadmap to ensuring that LBS evolves into one of the leaders in the housing industry, all while staying true to our commitment to delivering high-quality, accessible housing solutions,” Lim remarked.
The event concluded with well-wishes for a prosperous and abundant year ahead, filled with good fortune and success for all.
The dedication of LBS and its leadership to the people and the nation remains steadfast, marking yet another milestone in its journey towards creating a better future for Malaysians.
