Tan holding up the Best Malaysian Business of the year award. — YAP CHEE HONG/The Star
Woodpeckers Group surges on with ESG agenda after SOBA 2023 success
WOODPECKERS Group is a company founded with a goal to transform the food and beverage (F&B) landscape through leading a shift in taste and consumer preferences in Malaysia and beyond.
With the belief that food brings people together regardless of race, gender and religion, the group aims to introduce different cultures through food and beverages as well as to provide delicious, quality food to everyone.
One of the many popular offerings from Woodpeckers Group, the renowned and nutritious spanish natural frozen yogurt llaollao.
Woodpeckers Group prides itself for offering a variety of cultural food experience that its customers will always remember – from the renowned and nutritious Spanish natural frozen yogurt – llaollao, to its own casual fine-dining restaurant named TBC, to the best loved Thai Milk Tea brand ChaTraMue and its own coconut shake specialty store, Shae.co.
Group chief executive officer, Tan Kai Young, who was awarded the Best Malaysian Business of the Year award in the RM25mil and above tier, said that the win was evidence of the team’s hard work.
The best loved Thai milk tea brand ChaTraMue.
“We will continue to grow our brands in the F&B industry and continue to bring in new brands to Malaysia.
“ESG is something that we will focus on this year. Customers of our brands can return used plastic cups and tubs for us to recycle and we will give them a discount in return,” said Tan.
Woodpeckers Group won a total of six major awards at the Star Outstanding Business Awards 2023, namely:
> Top-Of-The-Class Awards (RM25mil & above turnover)
> Best Brand – Gold Winner
> Best Halal Product/Service – Gold Winner
> Best in Marketing – Platinum Winner
> Best in Retail – Bronze Winner
Outstanding Achievement Awards
> Male Entrepreneur of the Year – Platinum Winner
> The Best Malaysian Business of the Year – Platinum Winner’
While Woodpeckers Group strives to continue in providing the best cultural food experiences to Malaysian consumers, all this is also with attention given to corporate social responsibility (CSR) and the support to grow Malaysia’s sports community.
Woodpeckers Group started its CSR campaigns back in 2019 – where with only eight outlets, llaollao launched the Secawan Kasih, Sedekah Budi CSR programme, whereby customers donate RM3.50 to send a personalised llaollao cup to any of the orphanages.
TBC serves up contemporary European cuisine with international influences.
During the campaign period, llaollao collected a whopping 978 handwritten cups.
The team decided to donate an additional 222 cups, totalling 1,200 cups sent to 12 orphanages.
In sports sponsorship, Woodpeckers Group is a key sponsor of Malaysia’s national Paralympic badminton gold medallist Cheah Liek Hou since 2021 and has continued to this day.
The group’s coconut shake specialty store, shae.co, combines taste, wellness and vibrance.
Cheah is the reigning seven-time World Paralympic Championship gold medalist.
This has provided both financial and emotional support to the nation’s Paralympic badminton champion to continue striving for the best together with Woodpeckers Group on their respective platforms.
Always working towards higher achievements year-on-year, the group will continue to pursue higher goals by continuing to grow its brands in the F&B industry and also bring in new brands.
