MOTUL Malaysia is bolstering its local presence with strategic collaborations with distributor partners across key regions in Malaysia.
AMIDST the growth of Malaysia’s automotive industry stands a brand that has woven itself into the fabric of automotive excellence in the local market over the past 30 years.
MOTUL, a name synonymous with high performance and innovation, has embarked on a journey to redefine its presence in Malaysia.
2024 will mark a historic milestone for MOTUL, as they officially announce their strengthened market position via their official market entry, building upon a 30-year local legacy.
At the helm of steering MOTUL towards new horizons of success and partnerships is MOTUL Malaysia and Brunei country manager Ravi Shankar, who has committed himself to bringing closer ties with the brand to the local automotive market, and renewing MOTUL Malaysia’s commitment to excellence in lubricant technologies.
MOTUL Malaysia and Brunei country manager Ravi Shankar.
Q: Can you shed some light on what this move signifies for MOTUL and the Malaysian automotive sector?
Our strengthened presence in Malaysia is not just a strategic move but a commitment – to excellence, innovation and most importantly, to our partners and customers here.
Founded in 1853, MOTUL has been synonymous with innovation and excellence in lubricant technology since its inception and has been the preferred choice for generations of automotive enthusiasts and professionals.
For over 30 years, MOTUL has been part of Malaysia's automotive journey, offering products that set high benchmarks in quality and performance. This new chapter will be about building upon that legacy, deepening our roots within the Malaysian market, and enhancing our local partnerships to drive mutual growth for all consumers.
Q: Partnerships have indeed been a cornerstone of MOTUL’s strategy. How will these collaborations shape your operations and success in Malaysia?
Partnerships via local distributors have played a critical role in our ecosystem, helping us reach customers across Malaysia with our high-quality products, service and expertise.
But it's more than just building distribution networks, it's about adding value for the automotive community. From workshops to dealerships, these partnerships help us continuously elevate our standards, for us to ultimately provide not just superior products but also consumer awareness and support.
One key partner throughout this journey has been High N Lubricant Sdn Bhd, led by Ti Chin Hwee. For 30 years, both partners have strived towards building MOTUL’s brand equity, aligned with their shared commitment to providing high-performance products for consumers.
MOTUL Malaysia’s market entry reflects the importance of working with like-minded partners such as High N, in building lasting customer loyalty amongst Malaysian automotive enthusiasts. Currently, High N is the sole macro distributor for MOTUL Motorcycle products in Malaysia.
Q: How do these partnerships benefit the broader ecosystem in Malaysia?
Our collaboration with distributors like High N exemplifies our approach to mutual success. These partnerships go beyond mere business transactions – they're about shared goals, trust and a deep understanding of the market.
Through these collaborations, we've been able to innovate, adapt and offer products that truly meet the needs of Malaysian consumers and the automotive industry at large.
Other partners in the automotive segment include Kai Shen Marketing Sdn Bhd (central region), Mr Lubricant Sdn Bhd (Northern and East Coast regions), Absolute Top Power Sdn Bhd (Southern region) and Kai Shen Marketing (EM) Sdn Bhd (East Malaysia).
Partnerships amplify our ability to provide the best for all customers, which in turn, continuously drives the industry forward through our mutual pursuit of innovation and excellence.
MOTUL has been synonymous with racing and motorsports locally for over 30 years.
Q: How does MOTUL keep pace with the rapid technological advancements and innovation in the automotive sector while maintaining its legacy?
MOTUL’s legacy includes a prestigious history in racing and motorsports, supported by strategic partnerships with renowned teams across major racing events worldwide.
More than just sports and tradition, MOTUL is at the forefront of continuously pushing the boundaries in automotive performance, ensuring that every MOTUL lubricant offers unmatched performance and reliability through racing.
An important aspect of our approach to innovation is the marriage between our global expertise and local market knowledge.
Our global R&D team collaborates closely with partners and consumers to understand their needs, driving us to innovate continually. It's a delicate balance between leveraging our rich history and pushing the boundaries of what's possible in lubricant technology.
Q: Looking forward, what’s to come for MOTUL Malaysia?
There’s certainly an exciting pipeline ahead. Most recently, MOTUL was named Event Title Sponsor for the 2024 Sepang 12 Hours this month, reinforcing the prominent role the brand plays in motorsports.
On the community front, we currently have our End-Consumer Cash Rewards Campaign running until April 30, focused on giving back to those who have supported us throughout our journey, with more details available on MOTUL Malaysia’s Facebook page.
In addition, we're not just focusing on expanding our product range but also on deepening our relationships with partners and consumers.
We're here to drive progress, support the automotive community, and contribute to Malaysia's vibrant future. I want our customers and partners to know that MOTUL is more than a lubricant company. We're a community of automotive enthusiasts who share a passion for innovation, quality and sustainability.
Together, we're driving towards a future where performance and environmental responsibility go hand in hand, and we thank all who have journeyed with us for their continued trust and support.
As we embark on this new chapter in Malaysia, we will continue staying steadfast in our commitment to innovation, quality and sustainability. Future initiatives include advancing eco-friendly lubricant solutions for the Malaysian automotive market and furthering our product and service commitments for the local community.
For more information about MOTUL’s product range, upcoming events, and the location of official distributors in Malaysia, please visit MOTUL’s website or their Facebook page.
Additionally, customers can also visit MOTUL Malaysia’s official online stores on both Shopee and Lazada.
