AFTER its triumphant launch in 2022, the Camp of Leaders initiative has made a comeback this year, connecting students with top-tier industry professionals.
The initiative focuses on mentoring participants in indispensable skillsets such as soft skills and the development of innovative ideas, with the ultimate goal of bringing these ideas to life in a marketable and socially impactful manner.
Six student projects have been chosen this year to undergo four mentoring sessions where they would be guided by their mentors to explore and refine their ideas.
They also participated in two insightful speaking engagements by esteemed leaders of multinational companies such as strategic advisor and former chief executive officer of McDonald’s China Kenneth Chan, and The Walt Disney Company (South Asia Pacific, Middle East and North Africa) director and head of games Je Alipio.
BroilFeedPro, one of the projects selected to join the initiative, is the brainchild of Jayson M Sathyamohan. Aiming to stabilise the way the agricultural industry produces high quality poultry, the concept of BroilFeedPro as an automated system is to ensure all chickens are fed equally to promote equal growth.
In collaboration with his mentor, Rhombus Connexion co-founder and CEO Kent Chua, Jayson delved into strategies for effectively reaching the niche market for his product. Drawing from the wisdom imparted by his mentor, Jayson is motivated to implement these insights for continued advancement.
“I am thankful to Chua for his vast experiences and wisdom in building and running a business. Through my mentoring sessions with him, I have learnt to better understand the business world.
“As I continue to develop BroilFeedPro, I must be able to capitalise on business opportunities that raise awareness for my product. I hope I can continue to build meaningful connections and have insightful conversations with leaders like him so that I can continue to learn and improve,” said Jayson.
“I enjoyed being a part of Camp of Leaders and getting to meet my mentee, Jayson. I’m impressed with the ideas and attitude of the students across the programme, and with the right guidance, I believe they can achieve great things,” said Chua.
“This initiative for students to be connected to experienced leaders from different industries stretches the students mind and exposure which will go a long way for their personal and professional growth journey.”
This year, the initiative features a new set of esteemed industry leaders joining the programme as mentors, selected students received the opportunity to be mentored by several personalities, including Etika chief executive officer Santharuban Sundaram, Shell human resources vice president Shazmi Ali, Asia Mobiliti CEO and co-founder Ramachandran Muniandy, AirAsia Super App global market head and group head delivery Lim Ben-Jie and RPG Commerce founder and chief executive officer Melvin Chee.
They are joined by returning mentors from last year, such as independent director, investor and Malaysia Digital Economy Corporation (MDEC) former chief executive officer Surina Shukri, EcoKnights founder and Lendlease Malaysia sustainability director Dr Yasmin Rasyid, Kloth Circularity co-founder Nik Suzila Nik Hassan, PichaEats co-founder Lim Yuet Kim, and Komuniti Tukang Jahit founder Yap Sue Yii.
For more information on Camp of Leaders, visit https://bit.ly/CoL2023.