CORPORATE Social Responsibility (CSR) initiatives have become an integral part of modern business operations, reflecting a commitment to making a positive impact on society. Companies are increasingly recognising their responsibility to contribute to the well-being of communities and the environment.
UMW Toyota Motor Sdn Bhd (UMWT) has partnered with the National Cancer Society of Malaysia (NCSM) through their "Start Your Impossible" (SYI) campaign, marking a significant collaboration.
This collaboration exemplifies the power of CSR in fostering a brighter future for all.
UMWT's CSR commitment
UMWT has demonstrated its dedication to a brighter future for all by generously supporting NCSM through its SYI campaign.
This initiative, aligned with Toyota Motor Corporation's global campaign, was launched in conjunction with the Tokyo Olympics in 2020, emphasising the brand's commitment to overcoming challenges.
UMWT introduced the annual Toyota Outrun event as part of this campaign, not only promoting a youthful brand image but also to reaffirm its position as an innovative mobility company.
The proceeds from this event are channelled towards esteemed non-governmental organisations, such as NCSM.
The 2023 Toyota Outrun event garnered an overwhelming response, resulting in a remarkable collection of RM170,000.
This substantial contribution will significantly enhance NCSM's ability to expand and improve its services and programmes.
NCSM, the pioneering non-profit cancer organisation in Malaysia since its establishment in 1966, has steadfastly provided education, care, and support services to individuals affected by cancer and the broader community.
The funds from Toyota Outrun aim to amplify NCSM's services, enabling crucial initiatives such as Community Cancer and Health Screening programmes, including the transformative Jejak Kanser, and Vaccination Drives.
Additionally, the donation will facilitate daily transportation for patients residing in Children and Adult's Homes, ensuring vital access to medical care.
The power of collective action
UMW Toyota president Datuk K.Ravindran emphasised the importance of collective action in driving positive change.
“Being a true mobility company means that our mission extends far beyond vehicles.
“It's about making a profound and meaningful impact in the lives of people, ultimately forging a brighter, more accessible future for all.”
UMWT promise, "Move Your World," is driven by a commitment to keep moving forward, not only in terms of their business but also in terms of their social responsibility.
Collaboration with NCSM
The collaborative effort between UMW Toyota Motor and NCSM showcases a powerful synergy between corporate and social responsibility.
“Our collaboration with NCSM exemplifies our dedication to creating positive change. Together, we aim to amplify the impact of cancer awareness, education, and support, reinforcing our belief in a society where no one faces cancer alone,” explained Ravindran.
The official donation handover ceremony took place at the UMWT Shah Alam office and was witnessed by senior management representatives from UMWT alongside representatives from NCSM.
The partnership between UMWT and NCSM showcases the remarkable synergy that can be achieved when corporate and social responsibility unite to make a lasting, positive influence on society.
For further information about UMWT initiatives and to stay updated on efforts towards a more accessible future, visit their website here.