IN today’s environment where everything is fast paced, increasingly global and constantly evolving, the programmes that students enrol in must be future-proof. Students also need to be prepared for an increasingly disruptive employment market. Therefore, besides the programmes, the students or graduates themselves need to be future-proof.
In view of this, the Faculty of Business, Hospitality and Communication (FBHC) at First City University College is all geared up to ensure its aspirations of having future-proof programmes with future-proof graduates is attainable.
Assoc Prof Dr Lewis Leong, dean of FBHC, said that FBHC currently offers programmes in three academic fields - business, hospitality and communication, and as a ‘diverse faculty’, FBHC must ensure all its aspirations are shared or adopted across the board.
“For FBHC programmes as well as its graduates to be future-proof, we have to include the latest thinking in all our curriculum, besides ensuring our students are equipped with diverse skill sets and not merely traditional skills and competencies,” he said.
This rings true especially for all FBHC’s business programmes. New business models and different approaches are developing all the time in today’s business landscape.
With these expectations, FBHC needs to ensure its business programmes are on the cutting edge by having a technology-infused business curriculum that is laced with the latest business thinking. Students will also need to be in tune with the emerging trends and the technologies involved.
For FBHC’s hospitality programmes, the faculty has established the Hospitality and Tourism Centre (HOT Centre) that comes with excellent facilities.
The HOT Centre comes equipped with Café de One (Training Restaurant), Hotel de One (with mock hotel room), Travel de One and Kitchen de One (training hot kitchen, cold kitchen and pastry kitchen).
These facilities will ensure students receive the best of hospitality and tourism education and training at FBHC.
Internship opportunities are widely available at the group-owned four-star Avante Hotel and the five-star One World Hotel, located near to the campus.
Students also enjoy admission privileges besides many other privileges, if they wish to pursue their studies further with the Hotel and Tourism Management Institute (HTMi) in Switzerland.
As communication is more diverse than ever and with the advances in technology, the mass communication programmes at FBHC need to be relevant to the ever-changing demands of the media and communications industry. On that premise, FBHC is revamping the delivery of its mass communication programmes. A new media and broadcasting centre is in the pipeline (expected to be ready by July this year) for students to be equipped with skills that are needed in the “communication careers of the future”.
Dr Leong concluded by expressing his confidence that FBHC is on the right track to produce its pool of future-proof graduates who would be much sought-after by the industry.
In fact, FBHC graduates now enjoy an employability rate of almost 100%.
First City University College’s June intake is now in progress. Call 03-7735 2088 / 016-301 8166 / 016-302 8166 to find out more about its industry-driven programmes and Study Awards for 2023.