Senz appoints Datuk Wira Dr Lee Chong Wei its brand ambassador

SENZ, an award-winning leading local kitchen appliances brand, announces the official appointment of former national shuttler Datuk Wira Dr Lee Chong Wei as its brand ambassador.

According to Senz, Lee, the three-time Olympics silver medallist, truly personifies the Senz. Both are Malaysians born and bred, are reputable and long-established icon and favourites of all ages and lifestyles.

Established in 2009, Senz is a Malaysian brand renowned for its stylish and functional kitchen appliances. Since its inception, Senz has won numerous awards including the “The Star SOBA Best Brands” and “Best in Marketing Award”.

Senz founder Datin Katherine Leong said: “The introduction of Datuk Wira Dr Lee Chong Wei as our brand ambassador marks a significant achievement for Senz. We remain committed to bringing premium and bold innovations in constant pursuit of improving Malaysian home lifestyle. ‘Senz’ and ‘Sense’ have the same pronunciation – appreciating Senz products indicate a great sense of lifestyle.”

Senz’s initiatives in research and innovation to deliver optimal quality products of advanced technology are conducted with consumers in mind.

Senz’s new intelClean Cooker Hood series provides fast, hassle-free automatic cleaning with just a touch of a button and has been listed in the Malaysia Book Records for the highest wholesale of intelClean Cooker Hood in 2020.

Trust and reliability: The champion’s No. 1 choice

Lee said he is delighted to be the brand ambassador for Senz: “A product needs to be stylish yet functionally helpful to my family at home. My favourite is the Senz intelClean Cooker Hood series, which with just a touch of a button, can be cleaned automatically. Using it is so effortless and saves time.

“I take my meals seriously, so Senz steam oven is my life saver – frying, grilling, air-frying and steaming are all made easy. No oil is needed, so I can always eat healthily.”

Malaysia’s pride and joy

"Lee is a national hero who embodies the essence of our brand, ‘Go Above and Beyond’,” said Leong.

“When we first approached him about a partnership, we were drawn to his confidence, fierce ambition and commitment to be the best. Senz is thrilled to welcome Lee to the Senz family."

In line with the company’s mission to become the No.1 Malaysian brand in functional and stylish kitchen appliances, Leong said: “We take pride in anticipating and satisfying the needs of our customers. Our after-sales service has also always been our company’s top priority.”

For more on Senz, visit

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