Specially curated for corporate leaders

Participants will be exposed to the best practices and ecosystem of the Silicon Valley.Participants will be exposed to the best practices and ecosystem of the Silicon Valley.

FOR the past 20 years, Professor Mark Coopersmith has been a groundbreaking professor at the world-renowned University of California, Berkeley (UC Berkeley), where he teaches entrepreneurship and innovation to students and executives from all over the world.

He has built and run global businesses for Sony and Newell Rubbermaid and launched successful Silicon Valley startups (his ecommerce startup, WebOrder, is now owned by Google).

He has also mentored hundreds of startup teams which have launched groundbreaking new ventures in web services, consumer electronics, medical devices, Internet-of-things, education, cleantech, fintech, and fashion.

Now, Malaysians will have the golden opportunity of learning from this illustrious Fortune 500 global executive and Silicon Valley entrepreneur through a five-day immersion programme specially curated and designed by him.

Entitled “Innovation and Culture at the Silicone Valley”, this executive education programme will be conducted at the university’s Haas Business School, where Prof Coopersmith is Faculty Director, from Oct 10-14.

The business school will arrange presentations, engagements, and tours to leading world-class companies such as Google, Amazon, Target, and Salesforce.

The programme is aimed at inspiring mindset change among entrepreneurs, top executives, and senior management at large and mid-tier corporations as well as small-medium enterprises and startups.

They will learn about the crucial roles of innovation, technology and talent development in business growth and sustainability through exposure to the best practices and ecosystem of Silicon Valley.

The programme is aimed at inspiring mindset change among entrepreneurs, top executives, and senior management.The programme is aimed at inspiring mindset change among entrepreneurs, top executives, and senior management.

This programme is being offered by the Institute of Professional Development (IPD), which provides corporate training for top and middle management executives.

IPD is a sister institution of Open University Malaysia and subsidiary of Meteor Sdn Bhd, which is a consortium of Malaysia’s first 11 public universities.

“Leadership within companies has to be cultivated if it is to make a meaningful impact.

“Companies that are serious about developing their leaders should support their growth and development at every level.

“That’s why we have embarked on offering this programme together with Haas Business School,” said Meteor chief executive officer Muhammad Afiq Redzuan.

Participants will enjoy learning from Prof Coopersmith as he combines a high-energy, humorous and engaging speaking style with his intense passion for entrepreneurship and innovation.

Furthermore, he will be sharing about real-world successes and failures, original insights, and frameworks such as the Seven Stage Failure Value Cycle from the 2015 book he co-authored, The Other “F” Word.

The programme includes out-of-classroom experience through engagement with venture capitalists, investors and potential collaborators in Berkeley and San Francisco.

There will also be HRDF-claimable business matching supported by the Malaysia External Trade Corporation (Matrade).

Prof Coopersmith said: “Exposure to working environments in successful firms will show participants best industry practices that they can mirror and adapt. Besides myself, they will be coached by top entrepreneurs in the world and meet some of the most influential tycoons in person to discuss world-changing ideas.”

Programme participants will receive certification from UC Berkeley, which as the top public university in the United States, has more than 104 Nobel Laureates as its alumni, faculty members, and researchers.

Its alumni include founders of large global companies such as Intel (Andy Grove), Apple (Steve Wozniak), Google (CEO Eric Schmidt), Coursera (Andrew Ng), eBay (Pierre Omidyar), Tesla (co-founder Marc Tarpenning), Gap (Donald Fisher), Mozilla (Mitchell Baker), SanDisk (Sanjay Mehrotra), and Sun Microsystems (Bill Joy).

Current and aspiring leaders of the corporate world are highly encouraged to get in touch with Meteor group chief commercial officer Nurhadi Zainol at +6016-6327911 or nurhadi@meteor.com.my to book a place, while they are still available. Alternatively, visit https://ipdoum.edu.my/ to learn more about IPD and its other programmes.

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