Petronas commemorates Coffee Break’s 25th anniversary


Travellers can find Coffee Break goodie bag with coffee, drinks, snacks and discount vouchers from Petronas’ various partners.

Motorists get to enjoy special CNY offerings

THIS year Petronas Dagangan Berhad (PDB)’s signature Coffee Break Campaign marks its 25th anniversary by offering free coffee, snacks, health screening, vehicle inspection and discount vouchers to motorists travelling during Chinese New Year.

Travellers can make a pitstop at any of the 150 participating Petronas stations across Malaysia from Jan 29-30 and Feb 5-6 to grab these specially curated goodies and take a break to refresh before continuing their journey.

Deputy Transport Minister Datuk Henry Sum Agong said that the Petronas Coffee Break Campaign is in line with the ministry’s mission of promoting safe driving behaviour to reduce road accidents consequently.

“We saw a reduction in the number of road accidents by 26% to over 400,000 cases in 2020 comparing to 2019, primarily due to MCO. However, this number is still worrying with road fatalities recording over 4,000 cases, representing 12.7 deaths a day.

“A majority of these accidents were primarily caused by human factors such as speeding, fatigue and lack of focus. As such, it is important for drivers to observe road safety rules as well as stay fresh and alert so that they are better equipped to drive safely.

“In the past 25 years, PDB’s initiatives have supported the ministry’s effort by providing an avenue for motorists to take a break during their long drive,” he added.

The Petronas Coffee Break Campaign holds these meaningful giveaways with the support of various partners.

Petronas Dagangan Berhad chief executive officer Azrul Osman Rani, Petronas downstream business marketing vice president Ahmad Adly Alias, Deputy Transport Minister Datuk Henry Sum Agong and Road Transport Department director general Zailani Hashim sampling the Coffee Break items.Petronas Dagangan Berhad chief executive officer Azrul Osman Rani, Petronas downstream business marketing vice president Ahmad Adly Alias, Deputy Transport Minister Datuk Henry Sum Agong and Road Transport Department director general Zailani Hashim sampling the Coffee Break items.

During the campaign period, the Road Safety Department will carry out its advocacy programme at over 50 participating stations to educate motorists on road safety tips.

St John Ambulance Malaysia will also be carrying out complimentary health screenings including blood pressure and glucose checks at selected participating stations.

To ensure vehicles are in tip-top condition before long journeys, PDB is also working with Hong Leong Yamaha Motor Sdn Bhd to carry out complimentary motorcycle inspections.

At the same time, Petronas’ chain of branded automotive workshops, Petronas AutoExpert, will also extend complimentary 18-point vehicle inspections for every engine oil change at 11 outlets located across the Klang Valley with three others in Negeri Sembilan.

Petronas downstream business marketing vice president Ahmad Adly Alias said: “PDB takes road safety seriously. For 25 years, we have been the trusty travel partner for our customers, serving them coffee and snacks and reminding them to take a break when tired through our flagship Petronas Coffee Break Campaign.

“Our wish throughout the festive seasons is for all travellers to reach their destinations safely so they can celebrate with their loved ones.

“We are grateful for the support of our longstanding partners in making the campaign a success since 1998.

“It’s with their contributions that we can continue spreading the message of safety to a wider audience whilst celebrating the festive period with meaningful giveaways.

“This is all part of our efforts in making motorists' lives simpler and better,” he emphasised.

Nestlé Products Sdn Bhd continues to be the campaign’s staple partner, contributing Nescafé Dairy Free Oat and Nescafé Latte Milk Tea.

Other offerings for this campaign period include Etika Sdn Bhd’s giveaway of Revive Salted Lemon and iNova Pharmaceuticals’ contribution of Dequadin candies. PDB will also be giving away Mesra Chocolate Muffin.

Additionally, RM50 worth of discount vouchers will also be given to motorists during the campaign period. Shopee Malaysia will be distributing RM18 ang pow for new users as well as 10% coins cashback for a minimum spend of RM65, capped at 8,000 coins, for existing users.

Grab will also be giving away a 2xRM10 discount for its GrabMart service with a minimum spend of RM30 for ease of last-minute shopping during the festive period. PDB will also offer RM18 red packets consisting of discounts for Setel and its branded merchandise, PRYSM.

Nescafe has been a long-standing partner of the Coffee Break Campaign, serving complimentary coffee to motorists since 1998.Nescafe has been a long-standing partner of the Coffee Break Campaign, serving complimentary coffee to motorists since 1998.

In conjunction with the campaign’s 25th anniversary, PRYSM will also offer its latest 8th F1 World Constructor’s Championship T-shirt at a discounted price of RM25.

To further drive home the road safety message, motorists will also be receiving complimentary Personal Accident Insurance by AXXESS worth up to RM25,000 for one month (terms and conditions apply).

For more information about the Petronas Coffee Break Campaign and participating stations, visit www.mymesra.com.my.

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