AS trends change even more rapidly these days, businesses have to find new ways to adapt and evolve to meet consumers’ needs and expectations. Shopping malls are continually evolving to cater to an increasingly wide cross section of society.
The mix of online shopping and a global outbreak, mall retail planners are having to continually focus on future social and spending patterns.
With the success of Pavilion Kuala Lumpur firmly under its belt, retail planner Kuala Lumpur Pavilion Sdn Bhd created a lifestyle haven on five floors, comprising 1.8 million sqft (170,000sqm), set to open on Dec 3.
And it is by leveraging these experiences that Pavilion Bukit Jalil aims to further expand its repertoire in this newest retail outlet, following critical success factors.
Constructed as part of the Bukit Jalil City masterplan, the location provides strategic access to an immediate catchment population of 1.9 million and even more from outlying areas.
There will be many serene and calming areas within the mall for shoppers to take a break.
Beyond retail therapy
Pavilion Bukit Jalil strives to transcend the shopping experience by ensuring that it delivers a personal and memorable adventure to its shoppers.
So, shoppers can look forward to a high engagement with innovative offerings such as the Blue Ice Snow Park, where shoppers will get to see and feel snow in a snow park and skate under the lights of an aurora.
They can catch the latest cinematic extravaganza as a family at Dadi Cinema, which has a dedicated kid’s lounge, or head to The Food Merchant where you can pick fresh produce in the truly first international grocer, savour a vast range of eateries and even get some cooking tips during the cooking demos.
There will also be a Harvey Norman Superstore, a first in Malaysia to provide a Surface Premium Experience and many curated Asian precincts that feature products and services from Japan, Taiwan, China, Thailand and South Korea, besides local specialities.
Shoppers will also be treated to many well-known international brands that will be making their debut in Malaysia, such as Tian Yue Teajoy, LOHAS, Ecotopia, Absolute SIam Store and Iconcraft to name a few.
A whole new world
As time is of the essence, guests who walk into a shopping mall nowadays will expect the trip to be worth their while, shoppers will want an engaging, immersive, and experiential encounter.
Furthermore, the way they shop is also changing, and they expect a shopping experience that fires all their five senses.
Pavilion Bukit Jalil is administered by a highly qualified leasing team that understands this insight and has curated tenants that will bring something new to the way they do business – through a mix and match of different concepts to create a new retail experience for shoppers.
Shoppers today expect a shopping experience that fires all their senses.
These tenants include Siam Piwat, a three-in-one store that houses Iconcraft, Ecotopia and Absolute Siam Store, each of which will feature a different concept; and HOHM, which houses a café and different playhouses.
Besides tenants, Pavilion Bukit Jalil aims to engage its shoppers’ senses through its expansive and grand festive decorations and activities that are full of fun and fit for all ages, such as a snow tunnel, a carousel ride and train ride.
Discover new excitements
When it comes to hosting events for a large group of people, the scale of the location makes a big difference. Shopping malls fall into this category and the larger the venue, the more variety and offerings can be created.
At Pavilion Bukit Jalil, shoppers can look forward to a curated journey that blends interesting indoor (Centre Court, and Pavilion Bukit Jalil Exhibition Centre) and outdoor (PIAZZA) spaces to create new and exciting experiences.
Away from the hustle and bustle of in-store activities and buzz are serene and calming spots for shoppers to take a break, to ground and centre themselves.
These areas will also encourage them to explore the entirety of the mall, such as a covered outdoor piazza, a herb garden and walkways adorned with tranquil water features at Level 1.
The ambience and space design of the mall will create a relaxing, comfortable and inspiring atmosphere for shoppers.
Setting new standards
First impressions say a lot, and because of that, Pavilion Bukit Jalil is fronted by a captivating yet inviting frontage to greet shoppers as they approach the mall.
The mall dominates the Bukit Jalil skyline with its 560 metre-long superstructure and building façade which fronts the high-traffic Bukit Jalil highway. It has excellent advertising value and brand visibility, as well as offering great exposure from afar.
And when it lights up at night, the effect is short of a show-stopper – it will become a beacon to not only those who live within the Bukit Jalil area, but also those who work around there.
Upon stepping in, shoppers will be greeted by an airy, spacious mall, complete with generous walkways that connect them seamlessly to an abundance of shopping outlets, facilities and amenities.
Lit mostly by natural lighting through ample skylight in the daytime, shoppers can stroll in comfort by sunlight vaulted by high ceilings, while the many wide walkways allow shoppers increased mobility around the mall.
And as a facilitator serving the community, it is important for Pavilion Bukit Jalil to provide opportunities to hold social gatherings for events and activities.
With that, social spaces were also integrated within the development that can host regular and informal functions and these include mega event spaces.
Some of the exciting upcoming events include a Porsche Club Gathering at the Piazza on Dec 3 that will feature over 70 cars; the country’s largest and premier renovation and interior design show, the REX Home Expo to be held at the Pavilion Bukit Jalil Exhibition Centre from Dec 3-5; and of course Centre Court Festivities to open the holiday cheer.
As one of the leading mall operators in the country, Pavilion Bukit Jalil fully understands the current market climate and the importance of differentiating itself through its offerings and unique-selling propositions.
