TISSOT'S HAUTE TAKE ON THE 70S


Swiss watchmaker brings back disco with its retro-aesthetic timepieces.

LUXURY watchmaker Tissot has a long history of sharing its craft through stories. Since its beginning in 1853, it has woven the evolution of its era into its timepieces.

A throwback to the 1970s, Tissot’s upgraded PRX Automatic reintroduces a sophisticated and young-at-heart piece with on-trend retro-aesthetics.

This essential timepiece has an integrated case and bracelet, which is made remarkable by its slim, timeless and solid design – an ideal watch for those with a passion for design and an eye for ingenuity.

The upgraded PRX Automatic – that subtly incorporates the style and design of the 70s – comes with a Powermatic 80 movement and an even edgier touch of style than its quartz predecessor.

Deeply rooted in today’s design cues of the elegant sportswatch, this nod to the disco era is perfect for the man who wants to have fun with class and uses essentials of remarkable design to express his distinctive identity.

Innovation by tradition

Inspired by its first design in 1978, the PRX 40 205 leaves a lasting impression and still makes the ritual of preparation as cool as the destination.

The brand remembers the 1970s fondly, in particular the later years of the decade with radio airwaves buzzing with sultry soul voices over electronic beats and when the world was absorbed in the joyful, free-spirited style of disco mania, while the funky basslines of hip hop, house music and then techno were subtly building a head of steam.

A time to escape from the shadow of the mainstream and topics of conversations on nailing the right outfit for Friday disco nights were shared throughout the entire week.

Recalling a changing world, men’s fashion was following suit and had never been so glamorous, flamboyant and exciting.

A time to show off signature style was part of the whole experience that required accuracy and attention to sophisticated detail.

Modern retro twist

Fast-forward to the present, Tissot aims for its upgraded timepiece slender silhouette to fit perfectly under a shirt cuff or a jacket sleeve, essentially fitting seamlessly with most outfits.

Not stealing the limelight but adding to a cool and sophisticated look, the embossed chequered pattern dials are available in blue and black with a silver bezel as well as silver with rose gold trimmings.

Besides that, the collection is a timeless piece of design with a tapered case coupled with solid yet wearable satin-finish integrated bracelet that is also scratch-resistant with sapphire crystal and antireflective coating.

The sapphire crystal offers extra protection against bumps and can take different forms to give the watch a variety of looks – flat, domed, concave or ground.

Plus, its water-resistant feature of up to 100m adds to its everyday functionality for an active lifestyle. This is further embodied with its wrist movement which enables the mechanism to run.

An automatic watch that is powered by the energy of the person who wears it, the Powermatic 80 movement boasts 80 hours of power reserve, which is enough to continue telling time accurately even if the watch is not worn for some three days.

For more information on Tissot PRX Powermatic 80, visit https://www.tissotwatches.com/en-my/tissot-prx.html or its website and follow them on Facebook.

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