The art of management


The ELM Graduate School of HELP University is one of the leaders in business education.

THE ELM Graduate School of HELP University is a leading provider of graduate education programmes aimed at enhancing the academic and professional capabilities of candidates in a wide range of areas, including business, entrepreneurship, leadership and functional management.

It currently offers 12 specialist Master’s and three research-based programmes (MPhil, DBA and PhD).

Of these, the MBA is popular and enduring. It has produced distinguished alumni who now work in major organisations and multinational companies in many countries.

The HELP MBA enables aspiring senior executives to perfect the art of managing the future by focusing on essential areas such as crafting strategic directions, organising the company’s shape, structure and system, mobilising and allocating resources, developing and sustaining the quality of management, building a positive place conducive for work, fostering excellence in execution and operations, creating a sustainable advantage, managing well in a world of uncertainty and practising ethical principles in business.

The programme’s facilitators comprise industry leaders, business and management gurus, entrepreneurs, consultants and leaders of multinational corporations who provide intellectual rigour, deep insights, sharp analysis and a global mindset to nurture eager learners to lead and transform companies and businesses into success stories.

This includes industry practitioners involved in teaching or in seminars.

Its flexible 12-module structure makes it highly attractive and popular for busy working adults and students from across the world, more so as it is available online.

Candidates are able to learn in a dynamic and multicultural environment and form useful networks and business connections across continents.

The quality of the HELP MBA programmes was reaffirmed when Quacquarelli Symonds, one of the most widely respected university ratings in the world, awarded it a five-star rating based on a rigorous assessment of its curriculum and pedagogy.

The curriculum has been crafted to ensure that, upon completion of the programme, MBA candidates will have sharpened their strategic thinking skills, communicative and leadership abilities as well as strengthened their self-confidence.

More specifically, they will have gained insights into how to conceive a vision and craft it realistically, align business and people processes with the vision and strategies, strengthen personal leadership, use problem-solving and decision-making skills, develop collaborative team leadership, manage and resolve conflicts, evaluate person and business performances, and influence organisational culture.

The core modules comprise Accounting for Managerial Decisions, Global Human Resource Management, Marketing Management, Operations Management and Analytics, Corporate Finance and Business and Management Research Methods.

These are rounded up with a Project Paper – the capstone of the MBA programme – in which candidates apply what they have learnt from previous modules to either write a research paper or conduct a research or consultancy project with a real client to study or resolve a business or organisational problem.

In this way, they will explore business questions in real-life settings of industries, business climate and business practices.

The elective modules include Leadership and Organisational Behaviour, Strategic Management, Entrepreneurship, Business Ethics, Corporate Finance and Business Economics.

“We are deeply committed to elevating teaching and integrating teaching and research to enhance students’ learning experience. We take equal pride in training the next generation of confident, humane professionals and life-long learners.

“We are immensely proud of our alumni whose success in over 20 countries across Asia-Pacific, the Middle East and Africa is testimony to the efficacy of our pedagogy and the soundness of our educational philosophy, ” said ELM Graduate School dean Datin Dr Wendy Liow, who heads a faculty where members are distinguished for their leadership roles in, and contributions to, the world of academia, business and industry in the regional and international arena.

The programme also includes a series of research workshops to hone candidates’ research capabilities by equipping them with the skills and methodology to identify and define a problem and solve it using empirical or qualitative data.

This is an important competency not just for completing the capstone project, more importantly, research skills train the mind in systematic investigation, thus helping the candidate to be a better problem solver and a better solution provider.

The HELP MBA is accredited by the Chartered Management Institute (CMI) UK, an institution dedicated to the professional advancement of managers. On completion of the MBA, graduates will receive another professional qualification – the CMI Diploma in Strategic Management and Leadership, a level seven certification which qualifies them to apply to become a Chartered Manager.

To render the programme even more flexible, micro-credentials are accepted for admission from candidates without a formal qualification but who have attended relevant courses either at HELP University or other institutions.

Similarly, all the MBA modules can be taken individually as micro-credentials and accrued to eventually obtain the MBA degree.

For more information, call 03-2716 2000 or email magesws@help.edu.my

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