Denmark's Kenneth is now BAM's singles head coach


PETALING JAYA: The Badminton Association of Malaysia (BAM) has appointed Denmark’s Kenneth Jonassen as the new national singles head coach and is set to begin his stint on January 4, 2025 under a four-year contract.

In a statement on Saturday (Nov 23), “Following an extensive search, BAM has secured the services of Jonassen, a highly respected figure in international badminton.

“The 50-year-old Dane has a proven track record, having played a key role in shaping Denmark’s badminton legacy during his 13 years as a coach.

“Previously, he had also served as the head coach of England,” the statement added.

Jonassen, a former World No. 2 in men’s singles, won prestigious titles such as the German, Korean, Dutch and Singapore Open during his badminton career.

The statement further said that as part of Jonassen’s role, the coach will collaborate closely with Rexy Mainaky to devise a long-term development plan for Malaysian singles.

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