EVERY August, Malaysia dresses for the occasion. The Jalur Gemilang appears everywhere and for a few weeks we speak more deliberately about what it means to belong to this country. But when the flags come down, what remains?
This question matters because a nation is not merely remembered from a celebration. It is reminisced through the stories people tell about it and the trust they place in its citizens, institutions, and interactions. Malaysia definitely has a brand! But it is far bigger than a tourism logo or an advertising slogan.
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