The ‘Emotional Hack’

Be active: Whether through grassroots organisations, volunteer work, or activism, we also need to engage in efforts that strengthen democratic institutions and ensure that power remains with the people, says the writer. — Bernama

HUMAN beings, by nature, are predominantly emotional. Politicians, recognising this trait, often hack into these emotions as a quick and effective way to influence the behaviour of the masses. This manipulation is neither random nor accidental; it is a deliberate strategy aimed at controlling public perception, consolidating power, and deflecting attention from their own shortcomings.

One of the most dangerous aspects of this emotional manipulation is its lingering effect. Even when political promises fail, the minds of the manipulated often remain tethered to the false narratives they have been fed.