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AS an academician, I feel bored whenever the word “sustainability” is bandied about in university life. Mainly because we academicians are told that if you mention sustainability in your research, then it has more chances of being accepted and given grants.

Even at the workshop on high impact publication, it was the same: just throw in “sustainability” and one of the 17 Sustainable Development Goals (or SDGs, as they are popularly known), then your paper is more likely to get published.

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