The Bossku factor in elections


THE latest phenomenon in the Malaysian TikTok scene over the Hari Raya Haji period is “Bossku”.

On June 28, the social media team of former prime minister Datuk Seri Najib Razak uploaded his three-year-old Hari Raya Aidiladha greeting on his TikTok account. The post got 1.7 million hits, over 100,000 likes, and more than 10,000 overwhelmingly positive comments.

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