SINGAPORE (Bernama): Sarawak's kolo mee is now available at all 425 of the 7-Eleven stores in Singapore, according to the Sarawak Trade and Tourism Office Singapore (Statos) today.
This is part of the ‘We love Sarawak Kolo Mee’ campaign by STATOS for Sarawak’s signature dishes that kicked off on April 14 and will continue until May 11,2021.
"We believe that is our job in Statos to spread the love for our special dishes. It’s fantastic that we can now leverage on 7-Eleven’s strong branding to generate more publicity for Sarawak here in Singapore, ” said Statos chief executive officer Chew Chang Guan in a statement.
Statos - an initiative of the Sarawak State Government to strengthen and develop new trade, investment and tourism linkages between Singapore, Sarawak and the world - said that the estimated publicity value for this campaign is in excess of SG$500,000 (RM1.55mil).
Apart from the campaign, anyone purchasing 7- Eleven’s Kolo Mee can enter their details on-line with proof of purchase to win a number of double tickets to enjoy Sarawak Food trail tours in Singapore.
The campaign will be promoted in all 7-Eleven stores, 7-Eleven and Statos's Facebook and Instagram platforms and outdoor advertisements at the Statos Gallery.
More information about the campaign can be accessed at https://statos7eleven.statos.com.sg.
The website also promotes the EAT.CHIAK.MAKAN Kuching Food Trail, screens Sarawak Tourism Board’s (STB) tourism videos and promotes other retail products available for purchase at Retail@Gallery. - Bernama