The Yakult story: Japanese health drink that conquered world with beneficial bacteria and beaming ladies

While walking down a street in Rio de Janeiro, or taking a lift in Singapore, or crossing a plaza in Mexico City, there is a good chance you will come across a Yakult Lady.

Kitted out in a smart uniform and carrying a box full of the famous probiotic milk drink on one shoulder, the Yakult Lady has proved to be an inspired tool for putting a smiling face on the Japanese product.