Communist Hanoi gets its first McDonald’s

Get your burgers: Performers beating drums during the opening ceremony of the first McDonald’s restaurant in Hanoi. — AFP

Hanoi: Global burger behemoth McDonald’s opened its first branch in the historic heart of communist Hanoi, a conservative city renowned for its traditional – and cheap – Vietnamese staples beloved by food-obsessed locals.

Hungry customers lined up for Big Macs and Chicken McNuggets at the Vietnamese capital’s first location overlooking the tree-lined Hoan Kiem lake, which draws millions of tourists annually to see French-era colonial buildings and sample street-food favourites like pho noodle soup and banh mi sandwiches.

The restaurant is the first outside of the southern commercial hub Ho Chi Minh City, where 16 branches have opened since McDonald’s first came to Vietnam in 2014 to much fanfare, especially among the rapidly-growing middle class and American-obsessed youth.

The global fast food chain received a similarly warm welcome in Hanoi yesterday, as hungry diners crammed into the two-storey eatery for a first taste of the Golden Arches.

For 84-year-old Tran Dinh Luyen, who fought against the US in the Vietnam War, the restaurant was a sign of warming ties with a former enemy.

“I am happy that McDonald’s has opened a restaurant in Hanoi.

“It’s a very famous American brand, so it shows how far US-Vietnam relations have come,” he said after eating a Big Mac with his daughter and granddaughter.

But not everyone agreed.

“It’s a rip-off ... this fast food is for kids only, it’s not good at all,” 90-year-old Ta Xuan Huong said, espousing his love for traditional cuisine.

Some curious tourists stopped to see what all the fuss was about, perplexed that a brand ubiquitous in the West would draw so much attention.

“It’s kind of random to see McDonald’s opening ... it’s an interesting cultural experience to see how important it is that the store is opening here,” American Dan Moore said after his wife remarked she might not have expected to find one of the most salient symbols of capitalism in the communist country.

The one-party state has seen dizzying economic growth in recent years as it has opened its doors to foreign investment – which has included an influx of western chains like Starbucks, KFC and Burger King. — AFP