PETALING JAYA: Local retailers are expanding their FIFA World Cup 2026 product ranges and distribution channels ahead of the tournament’s kick-off next week.
The trend comes as demand for official merchandise grows globally.
On FIFA’s official online store, several World Cup 2026 host-city posters and collectible pins have already been marked as sold out, highlighting strong international interest in tournament memorabilia.
In Malaysia, retailers appear focused on boosting stock availability rather than managing shortages.
Sports Direct Malaysia has rolled out a dedicated FIFA World Cup 2026 section featuring international team jerseys, football kits, accessories, boots and official match balls.
The retailer is also promoting newly released national team shirts, including those of England, France, Brazil, Argentina and Germany.
MR.DIY has launched a range of limited-edition FIFA World Cup 2026 licensed merchandise at selected outlets nationwide.
The collection includes football-themed merchandise and is being offered on a while-stocks-last basis as part of a promotional campaign running until June 30.
Online retailer Oasis Home has also strengthened Malaysia’s World Cup merchandise ecosystem after being appointed the exclusive online distributor for key categories of official FIFA World Cup 2026 licensed products in the country.
The company is currently offering a dedicated range of official tournament merchandise through its online platform.
Aside from that, Decathlon Malaysia has launched a dedicated FIFA World Cup 2026 collection featuring official tournament merchandise.
Shopee Malaysia is carrying a wide range of World Cup-related products from multiple sellers, reflecting retailers’ efforts to meet consumer demand.
The FIFA World Cup 2026 opens in Mexico City on Thursday with Mexico facing South Africa.
The tournament features an expanded 48-team format and will be jointly hosted across Canada, Mexico and the United States.
