MELAKA: All advertisers using sponsored advertisements on social media platforms will be required to undergo identity verification in a bid to curb online fraud, says Teo Nie Ching.
The Deputy Communications Minister said this measure under the new Risk Mitigation Code (RMC) is aimed at online digital gambling activities and the misuse of individuals’ identities.
The code, which comes into force today under the Online Safety Act 2025, applies to social media platform providers classified as licensees, namely those with more than eight million users in Malaysia.
“We have seen many sponsored posts using the images of well-known individuals to promote dubious investments, financial scams and online gambling.
‘So far, it has been difficult to take action because we do not know who actually paid for the advertisements,’ she said, as reported by Bernama.
She told reporters this after the launch of a Kota Melaka parliamentary programme for the Banda Hilir state constituency at Taman Kota Laksamana Cheng Ho yesterday.
She urged social media platform providers to comply with the RMC as well as the Child Protection Code (CPC) requirements, which will also take effect today.
