KUALA LUMPUR: Umno must move out of its comfort zone and take extraordinary steps, including generating new ideas, to enable the party to regain its dominance in the country's political landscape, party president Datuk Seri Dr Ahmad Zahid Hamidi says.
He said that to ensure this, Umno must no longer be seen as a party rooted in nostalgia, but instead must undergo rebranding, including the adoption of political marketing strategies.
