KUALA LUMPUR: Malaysia is in the spotlight as a premier destination with diverse street food, vibrant cultural fusion, and safe, exciting, and memorable tourism experience for all visitors.
Malaysia Theme Park and Family Attractions Association (Matfa) president Tan Sri Richard Koh said Visit Malaysia 2026 (VM2026) is expected to draw increased visitor numbers to the country.
“Our (Matfa)'s strength lies in the fusion of cutting-edge rides, immersive storytelling, and the genuine warmth of our people. This creates unforgettable moments that are uniquely Malaysian.
"Families, leisure travellers, and adventure seekers are welcomed to discover the country’s vibrant and growing theme park and attractions sector," he said.
However, for VM2026 to achieve its full potential, Koh said the attractions sector must be able to operate competitively and sustainably.
"As the industry continues to invest in safety, innovation, and service excellence, Matfa hopes the government will continue to support the association through practical measures, including a review and reduction of taxes and operational costs.
"Such support will enable operators to remain competitive, reinvest in new attractions, and contribute more effectively to the success of VM2026," he stressed.
Koh added that theme parks and family attractions are an integral part of Malaysia’s tourism ecosystem that promises unique entertainment, education, and local character fit for all segments of society.
"VM2026 also provides a valuable platform to showcase our diversity, creativity, and hospitality to the global market," he said.
Koh added that Malaysia’s theme parks offer a diverse range of attractions — from internationally themed amusement and water parks to eco-adventure parks and educational family destinations — catering to visitors of all ages.
"This is a good time to showcase Malaysia’s commitment to innovation, safety standards, service excellence, and sustainable tourism practices within the attractions industry," he said.
Matfa, Koh said, remains committed to delivering high-quality, family-friendly experiences that complement the country's rich cultural heritage, natural beauty and hospitality, all in the spirit of “Truly Asia”, a tagline proudly associated with Malaysia.
“Theme parks and family attractions play a vital role in Malaysia’s tourism ecosystem,” he said.
Koh said theme parks and family attractions are key drivers of family tourism, domestic travel, and contribute directly to job creation, local economies, and Malaysia’s overall tourism appeal.
Koh said that Matfa believes that a more supportive fiscal framework will not only strengthen the attractions industry but also deliver long-term benefits to the wider tourism ecosystem, including hotels, transport providers, retailers, and local communities.
