Positive future: Phua (second right) presenting a token of appreciation to Chan (centre) as (from left) Wang, Chua and Kwok look on during the SOBA Association Hosting for MRCA at Menara Star, Petaling Jaya. — FAIHAN GHANI/The Star
PETALING JAYA: Retailers have been urged by the Malaysian Retail Chain Association (MRCA) to safeguard members’ interests, remain cost-efficient and embrace technology to stay competitive.
Speaking at the Star Outstanding Business Awards (SOBA) 2025 association hosting event for MRCA, its president Datuk Dr Ken Phua called on members to upskill their workforce and adopt artificial intelligence (AI) in their operations.
