Alex Tan, Chief Sales Officer, U Mobile (left), and Datuk Ken Phua, President, MRCA
KUALA LUMPUR: U Mobile Sdn Bhd has entered into a strategic collaboration with the Malaysia Retail Chain Association (MRCA) as a corporate patron for the 2025-2026 term, playing a key role in accelerating the digitalisation of Malaysia’s retail sector.
U Mobile chief sales officer Alex Tan said that through this initiative, the company looks forward to over 600 retail brands and 40,000 outlets benefiting from its ultra5G experience that will enable smart retail solutions such as cashless payment systems and smart inventory management.
"We believe U Mobile is in the best position to support the retail sector to enhance their efficiency, customer experience and competitiveness as we aim to deliver the widest and deepest 5G coverage in Malaysia by prioritising indoor as well as outdoor coverage,” he said in a statement today.
In line with U Mobile’s 5G network expansion plan, the company recently launched the ultra5G experience at Berjaya Times Square, making the mall the first fully 5G-enabled shopping mall in Malaysia.
The collaboration with MRCA was formalised at the opening ceremony of Franchise Expo Malaysia 2025 last week. - Bernama
