Malaysia Aviation Group (MAG) team in a group photo with senior leaders from Adobe, Google, Skyscanner and Visa after signing a landmark partnership during MATTA Fair 2025, setting new standards for digital excellence to elevate travel experiences.
KUALA LUMPUR: Malaysia Aviation Group (MAG) has announced a landmark collaboration that reinforces its status as a global digital pioneer — becoming the first airline group in the world to unite four of the most influential names in e-commerce and technology: Adobe, Skyscanner, Google and Visa.
This partnership marks a pivotal milestone in MAG’s journey towards its ambition to be recognised among the world’s leading aviation groups.
By uniting best-in-class expertise in metasearch, personalisation, digital engagement and payments, the collaboration is set to redefine how travellers discover, engage with and book their journeys — delivering a seamless, data-driven and customer-centric travel experience.
MAG chief digital and IT officer Clarence Lee said, “This is far more than a collaboration — it is a quantum leap in creating a truly frictionless online travel experience.
“By partnering with global leaders such as Google, Skyscanner, Adobe and Visa, we are building the digital backbone that will make every MAG journey more seamless, personalised and rewarding for customers worldwide — transforming how they discover, interact with and book their travel.”
MAG chief commercial officer (airlines) Dersenish Aresandiran said, “This partnership is not only about strengthening MAG’s digital edge, but also about transforming the entire customer journey – from inspiration to booking and beyond.
“By collaborating with these global leaders, we are setting a new benchmark for how airlines engage with travellers, driving more personalised experiences, greater convenience and new opportunities to reward our customers.”
A partnership ceremony was recently held during the MATTA Fair 2025, graced by Lee and Dersenish, alongside senior leaders from each partner, each bringing their own expertise to redefine the future of travel:
> Adobe: Digital experience (South-East Asia and Korea) senior director Shashank Sharma and professional services (APAC) director Siddharth Khetrapal, represented Adobe to deliver tailored experiences with its personalisation capabilities across customer segments, making every interaction memorable, be it for families, business travellers, or first-time flyers.
> Google: Industry head Rohan Raghavan highlighted how Google’s latest AI innovations like Gemini and Veo3 will transform travel discovery and search, creating seamless, conversational and intuitive journeys that inspire and convert.
> Skyscanner: As a global leader in metasearch, commercial director Anson Tan underscored
the platform’s ability to amplify Malaysia Airlines’ visibility across the digital travel ecosystem, ensuring the airline’s offerings meet customers wherever they search.
> Visa: Visa Consulting and Analytics airline practice head (Asia Pacific) Michael Newcombe showcased how Visa will work with Malaysia Airlines to reinvent checkout and payments, with secure and innovative transaction experiences, enabling speed, trust and simplicity in every booking.
By uniting with these global technology leaders, Malaysia Airlines is setting the stage for a future where a flight is not merely booked, but experienced from the very first moment of planning, one that is personalised, intelligent, seamless, and rewarding across the airline’s website and mobile platforms.
This collaboration forms the digital backbone that will propel Malaysia Airlines forward, creating digitally advanced experiences that connect millions of travellers worldwide.
With this first-of-its-kind collaboration in aviation, MAG is doing more than embracing innovation. By joining forces with four global technology leaders, the airline is unleashing data-driven creativity, setting new standards for digital excellence and showcasing how powerful partnerships can propel the future of travel.
