Representatives engaging in business discussions at the International Sourcing Programme (INSP) during Mihas 2024, showcasing global partnerships and trade opportunities in the halal industry.
PARIS: Malaysia is set to welcome global halal industry leaders to the 21st edition of the Malaysia International Halal Showcase (Mihas 2025), taking place from Sept 17 to 20 at the Malaysia International Trade and Exhibition Centre (Mitec) in Kuala Lumpur.
Hosted by the Investment, Trade and Industry Ministry (Miti) and organised by the Malaysia External Trade Development Corporation (Matrade), Mihas continues to serve as the world’s largest halal trade exhibition — bringing together buyers, sellers and industry leaders from over 90 countries.
This year, five French buyers from the modest fashion as well as food and beverage sectors are confirmed to participate in Mihas’ flagship International Sourcing Programme (INSP). Their participation reflects the growing global recognition of halal certification as a mark of quality, traceability and ethical assurance for consumers worldwide, regardless of faith.
“Mihas is more than a trade event — it is a global platform for innovation, sustainability and quality,” said Malaysia’s ambassador to France Datuk Eldeen Husaini Mohd Hashim.
“Halal is increasingly recognised worldwide as a value-based certification that ensures safety, cleanliness and integrity.
“Mihas is more than a trade event — it is a global platform for innovation, sustainability and quality,” said Eldeen Husaini.
“It is not just for Muslims — it represents a trusted system of quality control, traceability and ethical assurance for all consumers. I am delighted to see significant French participation this year, as Malaysia continues to build bridges across halal economies and open new avenues for global partnerships.”
In line with current market trends, Mihas also showcases products that emphasise organic, vegan and sustainable practices, broadening its appeal to the conscious consumer segment worldwide
According to the Halal Industry Master Plan (HIMP), demand for halal products is estimated at over US$3 trillion and is projected to reach US$ 5 trillion by 2030.
“Beyond Malaysia, Mihas is a strategic gateway to the wider Asean market of over 680 million people,” said Sebastien Chan Yik Sing, the newly appointed economic counsellor at the Embassy of Malaysia in Paris, succeeding Zuhaila Sedek.
“French buyers can leverage Mihas not only to source quality halal products, but also to connect with the fast-growing Asean market through Malaysia’s trusted and well-established halal ecosystem.”
As Malaysia assumes the Asean chairmanship in 2025, halal trade has been elevated as one of the Priority Economic Deliverables (PEDs). Mihas 2025 will reflect this emphasis through special Asean and Gulf Cooperation Council (GCC) pavilions — further connecting regional and international halal markets.
In 2024, Mihas recorded RM4.3bil in sales and welcomed over 43,000 visitors.
The upcoming 21st edition, themed “Pinnacle of Halal Excellence,” aims to surpass these milestones with a sales target of RM4.5bil, featuring cutting-edge artificial intelligence (AI) tools via the Madani Digital Trade (MDT) platform to enhance real-time sourcing, matchmaking and trade connections.
For more information about Mihas and participation opportunities, visit www.mihas.com.my.
