The place to be: Located in the heart of Kuala Lumpur, LaLaport BBCC boasts many lifestyle brands from Japan. — AZLINA ABDULLAH/The Star
KUALA Lumpur’s LaLaport Bukit Bintang City Centre (BBCC) has welcomed five new Japanese brands into its premises to give shoppers an enhanced retail experience.
Four brands – Regal, Global Work, earth music & ecology, and Over Print, have set up their stores at the mall, offering premium footwear and attire, among others.
A fifth brand, 3Coins, which sells lifestyle goods and home decor items, is expected to start operations on Aug 16.
The new stores are part of LaLaport BBCC’s effort to refresh its retail mix, in addition to offering a variety of activities and promotions in the coming months.
These include lucky draws with prizes worth up to RM70,000, shopping vouchers and limited-edition merchandise.
Shoppers also stand a chance to enjoy special discounts which are available for a limited period.
In a statement, LaLaport BBCC said the latest promotions were to cater to shoppers’ increasingly dynamic demands.
“We are inviting them to explore a distinctive mix of fashion, culture, entertainment and lifestyle products right in the heart of Kuala Lumpur.
“From premium footwear to playful streetwear and minimalist decor, each store showcases distinct Japanese sensibilities,” it said.
“We will continue to evolve as a one-of-a-kind city centre destination, revitalised and ready for the next chapter,” LaLaport BBCC added.
To kickstart the promotional campaign, media practitioners were given a preview of the new stores, as well as the newly launched Mitsui Outlet Park BBCC on Level 3, which brings together 30 branded stores.
The products range from sporting attire and equipment, and fashion forward wear, all at attractive prices.
Also unveiled was the entertainment hub Molly Fantasy on Level 4 that caters to families and gaming enthusiasts.
Among the highlights are Pokemon Mezastar Stadium, where visitors may enjoy Pokemon battles, and Taiko no Tatsujin Dojo, which is the brand’s first officially certified premises in South-East Asia.
These are in addition to a wide variety of amusement and gaming machines brought in from Japan.
The media were also given a walkthrough of the LaLaport Transportation Hub (LTH), slated to start operating in phases starting this month.
LTH is set to launch bus services to Singapore and Thailand, as well as shuttle services to the Kuala Lumpur International Airport and Subang Airport.
LaLaport BBCC, which boasts more than 2,000 parking spots, also has pedestrian connections to the Hang Tuah LRT and KL Monorail stations, while the Merdeka station of the Kajang MRT line is only a five-minute walk away.
