KOTA KINABALU: Community-based tourism (CBT) is more than just a travel model, it is a dynamic movement that preserves culture, protects nature, and creates economic opportunities for local communities.
"In a world searching for sustainable and inclusive solutions, Sabah is ready to lead by example," said Datuk Seri Christina Liew when launching the Community-Based Tourism Conference and Expo 2025 here on Saturday (June 28).
The Sabah Tourism, Culture and Environment Minister said the event marks the state’s first full-scale Community-Based Tourism Conference and Expo, signalling a shift towards quality-driven, sustainable tourism that uplifts rural livelihoods.
The expo featured 40 booths and 87 exhibitors, showcasing community-based tourism from across Sabah, along with participation from Penang, Thailand, Taiwan, and Indonesia.
"Tourism should focus on value rather than volume. We do not want over-tourism," she said, adding that overpromising tourism packages could damage local culture and the environment.
Liew highlighted the government's ongoing efforts to improve tourism infrastructure across Sabah.
Sabah Tourism Board (STB) chief executive officer Julinus Jeffrey Jimit outlined the developmental goals of CBT.
"In 2023, our 18 active districts generated about RM6mil. We estimate around RM7mil in 2024. Our goal is to raise community incomes above the poverty line," he said.
Jimit noted that CBT is aligned with several Sustainable Development Goals (SDGs), including SDG 1 (no poverty), SDG 2 (zero hunger), SDG 4 (quality education), and SDG 11 (sustainable communities).
He stressed that CBT cannot succeed without a shared vision and cooperation from all stakeholders.
Liew encouraged delegates to participate actively during the two-day event and apply what they learn in their own communities.
"Engage deeply, network widely, and return home inspired," she said, emphasising that this movement preserves culture, protects nature, and empowers communities.
The conference is part of Sabah’s lead-up to the Visit Malaysia Year 2026 and the Explore Sabah 2026/27 campaigns, underscoring CBT’s role in shaping the future of the state’s tourism industry.
Also present was Assistant Tourism, Culture and Environment Minister and STB chairman, Datuk Joniston Bangkuai.
