SERDANG: Proton Holdings Bhd's wholly owned subsidiary, Proton New Energy Technology Sdn Bhd (Pro-Net), is set to launch its newest electric vehicle (EV) model, the e.MAS 5, in the fourth quarter of 2025.
Pro-Net chief branding officer Salawati Mohd Yusoff said the latest EV is in a different segment than its first model, the e.MAS 7.
The e.MAS 7 is a compact sport utility vehicle (C-SUV), while the e.MAS 5 falls under the B-segment hatchback category.
"In terms of size, the e.MAS 5 is much more compact than the e.MAS7... and we will be offering five different colour options for this model.
"In terms of pricing, we cannot reveal it just yet, but our e.MAS models are generally priced above RM100,000.
"We hope to position the price of the newest EV slightly better and more affordable," she told Bernama at the Malaysia Autoshow 2025 here on Thursday (May 8).
Salawati added that the e.MAS will be available in two variants - the Prime model, with a range of 345km, and the Premium variant, offering a range of up to 410km.
She said the company is confident that its latest EV will be well-received, given the encouraging response to the e.MAS 7 as Malaysians have shown growing interest and openness towards switching to EVs.
To date, a total of 2,700 units of the e.MAS 7 have been sold since its launch in December 2024, she said.
Held for the third consecutive year, MAS 2025 featured 200 exhibitors and more than 500 vehicles. – Bernama
