KOTA KINABALU: Sabah is strengthening its position as a competitive filming hub, with its creative industry gaining international traction at the Hong Kong International Film & TV Market (FILMART) 2025.
The prestigious event, one of Asia’s largest creative industry exhibitions, provided a platform for the Sabah Film and Visual Association (SAFVA) and the Sabah Creative Economy and Innovation Centre (SCENIC) to showcase local talent and forge global connections.
“Eight representatives from Sabah, under the Malaysian Pavilion, presented 12 locally produced films and documentaries, highlighting the state’s rich storytelling culture and cinematic potential,” said SCENIC chief executive officer, Viviantie Sarjuni.
Alongside officers Larainn Laminih and Eva Chris Anthony, SCENIC reinforced its commitment to developing Sabah’s creative industry and expanding its global reach.
Among the productions showcased were Mantera by Chester Pang, set for release in Malaysian cinemas on April 25 this year, Ninavau by Bebbra Mailin, and Ballad of The Half-Boy by Nadira Ilana.
These films, alongside other creative works such as 8 Bucks Tycoon, Craze Below The Wind, Avakas, and Silence of the 177, demonstrated Sabah’s unique cinematic narratives.
“Sabah’s participation in FILMART 2025 provided valuable insights into film financing, large-scale production management, and industry branding.
Key takeaways included strategies for optimising locations, leveraging Sabah’s strong creative talent pool, and enhancing collaborations with state agencies,” she said.
The delegation also explored the potential of film merchandising as a revenue stream and engaged with industry professionals from Malaysia, Indonesia, the Philippines, Thailand, Vietnam, India, and South Korea.
Despite its growing prominence, Sabah’s film industry faces challenges, including limited production facilities, inadequate funding, and restricted distribution channels.
Viviantie stressed that to address these issues, there is a need for structured training programmes, mentorship initiatives, and infrastructure investments.
"To enhance Sabah’s film industry, we must focus on capacity building by establishing training programmes, workshops, and mentorships for filmmakers, writers, and crew members.
“At the same time, developing production studios and post-production houses is crucial to reducing reliance on external resources," she said.
She also stressed the importance of accessible funding through government support, public-private partnerships, and international co-productions to sustain local filmmakers.
"Strengthening these areas will create a robust industry ecosystem, fostering stronger networks and collaborations between filmmakers, tourism boards, government agencies, and investors. This will ultimately position Sabah as a key player in the regional and global film industry," Viviantie added.
The Sabah film industry is gaining recognition beyond Malaysia, with international content acquisitions from Cambodia, Vietnam, and China, as well as distribution offers for the European market. Interest in co-productions from Thailand, the Philippines, Singapore, and Kuala Lumpur is also on the rise.
