PONTIAN: The Malaysian Pineapple Industry Board (LPNM) intends to elevate the pineapple into a national fruit.
Its chairman, Sheikh Umar Bagharib Ali, said LPNM was working towards this goal, but the planning was still in the early stages.
"We see the potential of pineapples not only in terms of economic value, but the characteristics of the fruit itself make it eligible to be recognised as a national fruit.
"The proposal will be brought to the attention of the Minister of Agriculture and Food Security Datuk Seri Mohamad Sabu, and later to the Cabinet and subsequently the highest level,” he said after officiating the 2024 Malaysian Pineapple Day celebration in Alor Bukit on Thursday (June 27).
LPNM director-general Mohd Khairuzamri M Salleh was also present.
Sheikh Umar said pineapples had not only lifted smallholders out of poverty but also increased the country’s economic income.
In addition, he said pineapples had useful features with the concept of 'Grow One, Harvest Three Times' and zero waste, with the pineapple eyes reflecting the unity and solidarity of all Malaysians.
"So, I am confident that when this matter is brought up to the ministry, it will receive attention and positive consideration from the powers that be," he said.
Earlier, he said LPNM planned to make the Malaysian Pineapple Day a biennial celebration on June 27 in conjunction with World Pineapple Day.
"The year 2024 is the year to introduce Malaysian Pineapple Day to all Malaysians through various forms of publicity, campaigns, and tours across the country.
"Next year will be the first year of the Malaysian Pineapple Day official celebration, which will be celebrated on a bigger scale and more festive manner," he said.
Sheikh Umar added that Malaysian Pineapple Day is celebrated to commemorate the success of the pineapple industry, which contributes greatly to the national economy, as well as to strengthen bonds of friendship across cultures among everyone involved in its cultivation.
"This industry also provides employment opportunities and improves the living standard of rural communities through innovation and technology," he said.
Some 550 people gathered to celebrate the inauguration of 2024 Malaysian Pineapple Day with various events, including a LPNM town hall feast featuring nine pineapple-based menus, a pineapple fun run, and pineapple carving. – Bernama
