Searches for 'Melaka' spike on WeChat after Fan Bingbing's ambassador role

By BENJAMIN LEE

Nation
Thursday, 20 Jun 2024
6:14 PM MYT

PETALING JAYA: "Melaka" is trending on Chinese social media, with searches for the term surging after Chinese actress Fan Bingbing's appointment as the Visit Melaka 2024 (TMM2024) ambassador.

Fan's PR manager Jersey Chong, shared that "Melaka" saw over 320 million searches over two days, based on the latest statistics from China's WeChat.

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Tags / Keywords: Fan Bingbing , Visit Melaka 2024 , TMM2024 , Melaka Tourism , Chinese Social Media , WeChat Searches , Tourism Ambassador , Fan Bingbing Melaka , Malaysia Tourism , Durian Industry

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