Housing and Local Government Ministry to use online ambassadors to promote its services

IPOH: The Housing and Local Government Ministry will introduce a team of online ambassadors to better promote its services.

Minister Nga Kor Ming said the team would consist of public servants from the ministry or any of its agencies.

"We want civil servants to get involved in social media and information technology during the digitalisation era.

"The team will convey a clear message to the people about programmes, products, and services offered by the ministry and relevant agencies," he said in a statement on Monday (June 17).

"There are many people-friendly initiatives under the ministry that can be promoted, including MyKiosk 2.0 or the National Housing Data Bank System (Teduh) by the National Housing Department.

"The ambassadors can also create educational content, such as how to use a fire extinguisher properly," he said.

"They will have the space to voice their opinions openly and creatively about the services by the Madani Government," he added.

Nga said having its own staff become Key Opinion Leaders (KOL) would not involve any additional costs.

"These KOL will be volunteers who are excited to be part of the team," he said, adding that using external KOL could cost thousands.

"The ministry's corporate and communications unit would provide training for those interested so they can master their own social media accounts," he said.

"This internal initiative can also build a positive image of the government by presenting verified information, which will also combat widespread slander," he added.

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