Sabah’s rural tourism efforts draw attention in Europe

Bangkuai (left) exchanging ideas with Wong (right), ECTAA president Frank Ostdam (second left) and director of Dutch Association of Travel and Tours Frank Radstake (second right) at the Matta “Sustainable Exchange" session.

KOTA KINABALU: Europeans are impressed with Sabah’s aggressive efforts to promote community-driven tourism in rural areas.

The initiative by state tourism authorities had earned praise from the European Travel Agents' and Tour Operators' Association (ECTAA).