Japan's halal market a lucrative opportunity for Malaysia, says Ahmad Zahid

PETALING JAYA: Japan's innovation and targeted marketing strategies in elevating its appeal and accessibility to halal consumers have opened up the opportunity for Malaysia to be a global leader in the halal ecosystem, says Datuk Seri Dr Ahmad Zahid Hamidi.

Although Japan has a relatively small Muslim population, the Deputy Prime Minister said the country's halal market presents substantial opportunities for growth and collaboration.