Lure UK holidaymakers with back-to-nature tourism, Sabah told

Bangkuai (right) meeting Zakri at the Malaysian Embassy.

LONDON: Sabah has been encouraged to adopt a more nature-oriented approach in its efforts to woo tourists from the United Kingdom.

Malaysian High Commissioner to the United Kingdom Datuk Zakri Jaafar said feedback from UK holidaymakers indicated a strong preference for rural settings and unspoiled natural beauty.