Tapping Bollywood glitz to attract Indian tourists


PETALING JAYA: In a bid to further re-energise the country’s tourism sector, the Tourism, Arts and Culture Ministry has outlined a strategy targeted at the promising Indian market.

By leveraging on a shared cultural heritage, the ministry aims to make Malaysia the favoured destination for India’s globetrotters.A significant part of this initiative involves forging partnerships with leading tour operators in India.

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