'Rahmah Sale' can help underprivileged, boost sales for supermarkets


KOTA SAMARAHAN: Supermarkets participating in the Rahmah Sale initiative can increase their sales and help the underprivileged to obtain essential goods at a lower price, says Suhaizan Kaiat.

The political secretary to the Domestic Trade and Cost of Living Minister said higher volume of sales will occur, especially during festive seasons, when there is demand for such items.

"This is a good effort to ease the people’s burden during Hari Raya,” he told reporters after representing Minister Datuk Seri Salahuddin Ayub to launch the Rahmah Sale at H&L supermarket in Aiman Mall here Thursday (April 13).

Suhaizan said that under the programme, the prices of goods sold in participating supermarkets are cheaper and more reasonable, including the price of clean standard chicken sold at RM13 per bird compared to the normal price of RM20 per bird.

In addition, Omega-type eggs are sold at RM15 per tray compared to the actual price of RM18 per tray.

He added that said another supermarket in Sarawak, Everrise has implemented the Bakul Rahmah initiative in Kuching by providing packages of essential goods valued between RM20 to RM99. - Bernama

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Rahmah Sale , sales , supermarket , underprivileged

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