Kho (second from left) and the team revealed that Tourism Malaysia will continue to support MATTA Fair March 2023.
KUALA LUMPUR: Tourism Malaysia continues to support The Malaysian Association of Tour and Travel Agents (MATTA) Fair, which will be held from March 17 to 19, to boost the arrival of international visitors to Malaysia and strengthen domestic tourism.
Tourism Malaysia Pavilion will occupy 46 booths at the ground level (Level 1) of the fair, which will be held at Malaysia International Trade and Exhibition Centre (Mitec), Kuala Lumpur.
There are also participation from States Tourism Organisations (STO) such as Kedah, Penang, Perak, Selangor, Kuala Lumpur, Putrajaya, Melaka, Johor, Pahang, Terengganu, Sarawak and Sabah during this MATTA Fair March 2023, indicating that the states are pushing their domestic tourist offerings vigorously.
“Malaysia is expecting 15.6 million tourist arrivals in 2023 with receipts of RM47.6bil.
“Tourism Malaysia is ramping up their promotional efforts by participating in the largest consumer fair to attract more holidaymakers and showcase exciting local destinations through our diversity of culture and heritage,” said MATTA Fair March 2023 organising chairman Rocky Kho, in a media statement.
Kho explained: “MATTA Fair’s partnership with Tourism Malaysia is considered a pivotal source of economic growth which serves as a catalyst for tourism development and continues to be one of the largest contributors to the national account.
“Similarly, the participation from Tourism Malaysia creates more opportunities to promote Malaysia as a top-of-mind tourist destination since our country has much more to offer,” he shared.
He added, “This year, Tourism Malaysia is coming back with a ‘Nature and Adventure’ theme, and we anticipate generating sales of RM1.5mil as the fair provides great opportunities for consumers to find holiday packages and theme park admission tickets at attractive prices.”
The Tourism Malaysia Pavilion will showcase up to 46 booths from all states, as well as several activities including quizzes and guitar performances.
Visitors will have the opportunity to redeem Tourism Malaysia merchandise with the purchase of tourism packages worth RM500 and above.
“This fair aligns with our ‘Inilah Masanya, Cuti-Cuti Malaysia’ campaign, which encourages Malaysians to travel domestically and support the domestic tourism industry.
“Tourism Malaysia aims to inspire more tourism activity across various states in Malaysia and contribute to local economic growth,” said Datuk Zainuddin Abdul Wahab, director-general of Tourism Malaysia.
This collaboration between MATTA Fair and Tourism Malaysia will produce greater outcomes in the future that will propel the tourism sector back to pre-pandemic levels and create more opportunities to serve the industry market.
Admission to the fair is free, and it is open from 10am-9pm for the three days, Friday to Sunday.
The shuttle service to Mitec will be provided from KL Sentral and Sunway Putra Mall.
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