Lazada takes shoppertainment to the next level this 11.11


LAZADA’s highly-anticipated 11.11 Biggest One-Day Sale is back on Nov 11. The 10th edition of Lazada’s highly-anticipated annual shopping festival will offer Malaysian shoppers lowest prices of the year across its wide assortment of products, including trendy fashion items, beauty products, electronic goods, and more.

Shoppers can look forward to attractive promotions such as thousands of free shipping vouchers, up to 90% stackable discounts, and more, as well as exciting “shoppertainment” content before and during the event as part of the LazLive+: Ignite Your Passion Boom Festival from the pioneer ecommerce platform in South-East Asia.

“The annual 11.11 Sale is very special to us as we celebrate our shoppers, brands and sellers. This signature shopping festival remains a staple in South-East Asia’s retail industry calendar, especially as shoppers’ shopping behaviours and preferences for price competitiveness, convenience and accessibility continue to persist in the post-pandemic era,” says Lazada Malaysia chief operating officer Darren Rajaratnam.

“With this year’s 11.11 Biggest One-Day Sale being our 10th edition, we’re going bigger and better by preparing a lineup of exciting Shoppertainment elements, not-to-miss iconic deals and savings, and more ways for shoppers to discover new products and brands, while enjoying the best online shopping experience,” he says.

Immersive “shoppertainment” content: LazLive+

Shoppertainment is always at the core of Lazada’s mega sales, and shoppers can look out for an exciting line-up this 11.11.

Shoppers can tune in to the 11.11 Boom Festival on Nov 10 (8pm) on LazLive+, via Lazada Malaysia’s application and social media pages.

The LazLive+ stars will be in action – including celebrity chef Sherson Lian, beauty guru Tasnim Shah, gaming champion Jaasuzuran, fitness expert Jordan Yeoh, and well-loved girl group Dolla alongside Lazada ambassador Nabila Razali – to ignite the innate passions of viewers.

Aside from the star-studded line-up, viewers can also look forward to snatching the Boom deals with up to 90% off and a total of RM50,000 worth of vouchers and prizes, including a brand-new iPhone 14.

Furthermore, on Nov 11 (9pm), the Lazada Chief Discount Officers will make their return to the show. Ain Edruce and Sissy Imann will have a showdown with Fiera Fendi and Erissa Puteri to battle for the title of Best Chief Discount Officer, whereby viewers will vote for the team that brings in the paling chun deals ever.

Ahead of 11.11 Sale, Lazada shares some exciting sneak peeks of the deals that buyers can expect ahead of time through the Call To Win Boom Deals show on its LazLive channel.

From now to Nov 9 (3pm-11pm daily), and during the finale show on Nov 10 (noon-8pm), avid deal hunters can stay tuned to the livestream platform on the Lazada app to secure the lowest prices that are only available during the Lazada 11.11 Sale – just a phone call away!

Elevate your shopping experience

The biggest sale of the year naturally comes with the craziest deals ever. Shoppers can rejoice as they unlock even more rewards via Shop and Win throughout the day of the 11.11 Biggest One-Day Sale, with up to RM240,000 worth of prizes from esteemed brands like Ogawa, Bonia, Timberland, Tefal, and more will be up for grabs whenever the shoppers check out at certain hours on Nov 11.

On top of that, Lazada will reward the 111th buyer from every hour between 2am and 7am on Nov 11 with RM500 Lazada voucher!

From now to Nov 15, users can collect Lazzie characters, Lazada’s beloved mascot, through Lazzie Hunt on the Lazada mobile application by making purchases, by inviting friends, topping up Lazada Wallet, and scanning QR codes at participating brands across the country in selected Maxis and CIMB Bank outlets.

These special Lazzie characters can then be redeemed for attractive rewards, including an Ogawa sponsored massage chair worth RM19,999, Lazada sitewide vouchers, free shipping voucher, Lazada bonus, seller vouchers, wallet rebate, coins, and more!

Shoppers can also participate in the #GetThatBOOM social giveaways on Lazada’s Facebook and Instagram pages to win freebies and curated goodies that can help them achieve the look or transformation that they want.

More savings for every type of shopper

> Free Shipping: yes to shopping, no to delivery fee

Lazada belanja its shoppers with complimentary shipping fee. Users can collect and redeem free shipping vouchers with no minimum spend* on Nov 11. Vouchers with a minimum spend of as low as RM8, which are replenished hourly, will also be available for collection through Lucky Egg, Voucher Club, and the Free Shipping page.

> Lazada Bonus: RM10 off for every RM100 purchase*

On Nov 11, shoppers checking out selected products bearing the Lazada Bonus sign will be given a discount of RM10 for every RM100, subject to prior collection from now to Nov 11. The best part of Lazada Bonus is that shoppers are allowed to stack it with up to five other vouchers to maximize savings, allowing shoppers to buy more and pay less.

> LazCoins: spend more to get more cashback for your next purchase

When the clock strikes 12am on Nov 11, the first 111 successful orders* will be rewarded with 1,000 LazCoins cashback. In addition, throughout the day of Nov 11, a total of 280 million LazCoins* will be given out to the loyal Lazada buyers with no minimum spending threshold. On top of these, Lazada is also offering Super Stackable Coins Deals, whereby these selected deals are stackable with Lazada Bonus, free shipping voucher, and other seller vouchers to maximise the savings.

Can’t-miss time-limited exclusive deals

> Chup Dulu: Place a small-amount deposit to secure the best deals

From now to Nov 10, Lazada shoppers can browse through a huge pool of exclusive deals from renowned brands, in which one can reserve the deals at its pre-sales price point by placing a non-refundable 10% deposit and check out the remaining amount on Nov 11 from 2am onwards. Items will be shipped out upon full payment.

> LazFlash & LazFlash Extra: Deals starting as low as 11 sen

Don’t blink, the deals are so good it will be sold out within a split second! Lazada shoppers can look forward to the most attractive discount deals as low as 11 sen, which include products ranging from health and beauty, fashion, sports and outdoors, and more.

> LazMall sale bonanza: Crazy Brand Mega offers, branded deals under RM4.99, and surprise box

This 11.11, LazMall, Lazada’s authenticity-guaranteed brand destination, ups its ante in bringing in more Crazy Brand Mega offers between midnight and 2am on Nov 11 for products at the most irresistible price points, with savings of up to 90% from usual days. Besides, a huge surprise is on its way – Lazada will be curating a list of deals at its most attractive price points, all below RM4.99. In addition to all the crazy deals, users can also look forward to purchasing LazMall Surprise Box worth up to RM600 each at 10am and 4pm on Nov 11 from as low as RM11.

For more information on Lazada 11.11 Biggest One Day Sale, click here or download the Lazada mobile app and follow Lazada Malaysia on social media for the latest updates. * Terms and conditions apply.

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