GE15: Online, social media campaign strategies key to victory

KUALA LUMPUR: Candidates from political parties contesting in the upcoming 15th General Election (GE15) need to improve their online strategies as it occurs in real time, is quick and very easily disseminated to target groups.

For instance, due to the Covid-19 pandemic, all candidates in the Melaka state election held in November last year had to use online methods and social media to introduce themselves and campaign aggressively as in-person campaigning and talks were not allowed.