KUALA LUMPUR: The Malaysian Timber Council (MTC) is charting another milestone by launching TimbeReality, an online gallery for the wood-based industry to embrace digitalisation and showcase their products in near real life, with 360° virtual reality experience.
The programme was launched by Plantation Industries and Commodities Minister Datuk Zuraida Kamaruddin on Oct 27 at the Everly Hotel, Putrajaya.
It was held in conjunction with the #KeluargaMalaysia: Minggu Agrikomoditi 2021@ MyKomoditi 2021, an online programme organised by the Ministry of Plantation Industries and Commodities.
This leading initiative by MTC aims to bring the Malaysian wood-based industry into the next dimension, as buyers from across the globe can be connected to industry members and discover the high-quality products that Malaysia can offer all year round.
To date, a total of 41 wood-based companies have registered their participation in this programme, which is developed by MTC in collaboration with Loka Local.
On the platform, each company has their very own showroom, façade and interior to showcase their products, as well as their current production line in 3D virtual format.
MTC also provides financial incentive for manufacturing companies to participate in TimbeReality, which is among the many programmes and activities by the agency to ensure that the timber industry remains one of the country’s major export earners.
The timber industry has remained resilient despite the challenges brought about by the Covid-19 pandemic. In the first seven months of this year, exports of timber and timber products have increased by 9.8% to RM12.9bil, as compared to the corresponding period in 2020.
This makes timber the third largest commodity sector after oil palm and rubber that contributes to the country’s export revenue.