Louis Vuitton outlet at Bukit Bintang only allowed to operate online, says domestic trade ministry

PETALING JAYA: The Jalan Bukit Bintang outlet of high-end luxury brand Louis Vuitton (LV) has only been allowed to operate through its online platform, says the Domestic Trade and Consumer Affairs Ministry.

In a series of posts on Twitter, the Ministry explained that LV has its own online platform and the company had applied to operate through the government’s Covid-19 intelligent management system (CIMS) under the “e-dagang” category.

"Customers will browse LV products online and place their orders online as well," it said.

This comes after several social media users questioned why LV can continue to operate and whether it had been deemed to come under essential services.

The Ministry added that customers are not allowed to walk into the store except for delivery purposes.

“Nobody is allowed to walk into the store except for the delivery men who pick up the merchandise ordered by customers," said the Ministry.

"Please note that according to National Security Council standard operating procedures 'e-dagang' are allowed to sell both essential and non-essential (items) since it supports the restricted movement of the public except delivery service personnel, ” said the Ministry.

"E-commerce is one of the business services listed as essential during the lockdown by the government," it added.

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